Second-hand market has become the gathering place of smartphones

Second-hand market has become the gathering place of smartphones
With the popularization of smart phones and the maturity of the market, consumers no longer listen to vendors who are blind and blind to buying a mobile phone, and they no longer follow suit. They must not only judge from the price point, but also judge from the brand model, hardware and software, cost-effectiveness, etc., and even choose a second-hand mobile phone in order to get a mobile phone that meets the demand. There is no doubt that the second-hand market is the best place to choose.
According to the survey, despite the increasingly fierce competition in smartphones, ordinary consumers are reluctant to spend too much time selecting mobile phones in addition to mobile phone enthusiasts, so consumers often make two choices according to their needs.
A demand, cost-effective, can be used. This demand created a series of models such as red rice and glory. Consumers can purchase a branded, quality-assured smart phone for hundreds of dollars to meet their own needs. Consumers know that they spend less money and have lower expectations, naturally they will not pick and choose, but are happy to recommend to others.
The other part of the consumers, who have certain purchasing power, are more demanding and stricter, such as the demand for quality, the demand for shooting, the demand for high-quality APP, the demand for mobile phone work, and so on. This is not something that ordinary manufacturers can do. Therefore, these people will directly choose high-end models.
Therefore, we see that smartphones are gradually polarized, going up and down, and the mid-range models are nowhere to go and there is no place for force. Therefore, I am not optimistic about Samsung's new mid-range models, because they have not been able to keep up with the actual needs of consumers, such as taking the Samsung A5 as an example, the 720P screen, and the Xiaolong 410 processor. This configuration price is 2599.
While the configuration of the thousands of machines such as Glory and Charm Blue is not lost in the A5, there is no reason for consumers to pay twice as much for the price, and consumers with quality requirements can directly start high-end models. Of course, some people would say that not all consumers are willing to spend four or five thousand to buy a high-end model. This is the value of mid-range models.
The reason for the existence of mid-range mobile phones is that due to the immature use of the second-hand smartphone market, mid-end handset shipments have always been lower than those of high-end and low-end models, but only as a complement between the two. Some people may say that millet is not a mid-range phone? The price of 1999. Millet is not in the middle, but with a high-end mobile phone configuration to sell at a low price.
This is just a marketing strategy, but it is not Xiaomi's true positioning. Entering 2015, the attempt to enter high-end prices from Xiaomi has already been seen. Today, the price range of 1500-2999 has basically become a price trap. If you don’t succeed, you’ll want to hurry it out now, including Zhou Hongyu’s call for 360. High-end models are not without reason.
Therefore, the vacated market will be given to second-hand smart machines. Taking the price of A5 as an example, you can purchase a good-quality iPhone 5s, and the prosperity of Apple's second-hand market is well-known. In second-hand transaction markets such as Taobao and Beijing, Apple second-hand transactions are the most common, and users are in great demand. Saved the entire Huaqiang North.
In this era of technological innovation speeding, in fact, the speed at which people exchange new machines is very fast, so many second-hand mobile phones are 80% to 90% new, and more high-end models will also be bought in the second-hand market. To.
According to a survey conducted by a portal, nearly 20% of users in the youth group change their new machine every 6 months, and up to 50% of users change the new machine 12 months, and as of 2014, 4G mobile phone upgrades, China Unicom and the telecommunications industry in the 4G market in 2015, the replacement of smart phones will continue to continue, a large number of high-end mobile phones will flow to the secondary market.
According to a previous survey conducted by Gazelle, only 9% of people sold their smartphones in 2009. In 2013, this proportion has reached 31%. By 2017, the number of used smartphones in the world will exceed 100 million. Scale up to tens of billions of dollars.
At present, the biggest problem in the second-hand smart machine market is that second-hand transactions are often voluntary actions by users, and they are almost never effectively supervised. A large number of second-hand mobile phones have become refurbished machines for sale at Taobao, and users often trade in two mobile phones. A variety of problems were encountered, such as the buyer's refusal to pay with fineness, and the seller's intention to hide some mobile phone problems.
The Taobao second-hand and market-gathering platforms only provide a comprehensive second-hand platform and they have not been effectively supervised, especially for second-hand smartphones. At present, there is no professionally-recognized platform in China. Selling and buying second-hand smart machines has become a fight. The matter depends on the conscience of both buyers and sellers.
For such a large-scale market, such an amateur platform will naturally not satisfy the users. For entrepreneurs who are keen to start a business, using Internet thinking to improve the transaction of second-hand smartphones is also a good choice.
Although every entrepreneur has a dream to do BAT, based on solving the actual needs of users is what the Internet industry should do.

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