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Showcasing Made-in-China Confidence TCL Holds Global TV Launch Conference at IFA Germany
The highly anticipated global consumer electronics show, the Berlin International Consumer Electronics Show (IFA), is about to kick off. Before this major event, which showcases the world's most innovative consumer electronics and home appliances, TCL — one of China’s top three television manufacturers — held a grand launch event in Berlin, Germany, on August 31st. The new X6, C5, and P6 series of televisions, all equipped with artificial intelligence systems, were officially unveiled to the global audience.
Li Dongsheng, Chairman of TCL Group, emphasized during his opening remarks that this marks the seventh time TCL has participated in IFA. The company's booth has grown significantly, expanding from over 700 square meters in 2011 to more than 1,800 square meters today. This year, the TCL Multimedia 2017 global product launch will also take place at the same venue, showcasing exciting developments for the brand and reflecting the broader rise of Chinese manufacturing on the international stage.
TCL chose to host its global product launch at IFA in Germany as an opportunity to highlight the power of Chinese manufacturing. "Germany is known for its precision and craftsmanship," said Wang Cheng, Vice President of TCL Corporation and COO of TCL Multimedia. "We respect that tradition and are committed to innovation rather than mere imitation. China's manufacturing industry is confident, capable, and continuously evolving."
The newly launched X6, C5, and P6 series have been strategically positioned to meet diverse consumer needs. According to Tiago Abreu, a senior designer at TCL Multimedia, the X6 XESS private cinema is the flagship of the high-end XESS sub-brand. It combines artistic aesthetics, luxury technology, and cinema-grade audio-visual performance. With inorganic quantum dot materials, local dimming technology, and a thickness of just 24.8mm, the X6 delivers stunning picture quality and an immersive viewing experience.
Sound is equally important for a true private cinema experience. The X6 features Dolby Atmos and DTS:X sound technologies, along with Harman Kardon 7.1.4 audio, making it the first TV to offer 12-channel surround sound. This creates an unparalleled audio environment, allowing viewers to feel as if they're inside the movie itself.
Design-wise, the X6 exudes elegance, blending Eastern and Western design philosophies into a unique aesthetic. Its glossy walnut finish and reddish-brown metal accents reflect a luxurious, artistic touch, making it a standout piece in any living room.
In addition to the X6, TCL introduced the C5 Urban Blues and P6 Ultra Thin TVs. The C5 targets urban professionals seeking style and quality, while the P6 caters to younger generations who value minimalism and modern design. Both models incorporate advanced technology and thoughtful details, offering a refined user experience.
TCL’s AI-powered system, T, enhances user interaction by enabling voice control, smart recommendations, and seamless integration with popular platforms like Google and Baidu. This innovation helps users access content effortlessly and enjoy personalized experiences.
As the global TV market shifts toward high-end, intelligent, and premium products, TCL continues to invest heavily in R&D, pushing the boundaries of technology and design. The company's success in markets like North America, where it has been the fastest-growing TV brand for three consecutive years, underscores its growing influence.
With its presence at IFA, TCL not only showcases its technological prowess but also reinforces its position as a leading global brand. As Chinese companies continue to innovate and expand internationally, brands like TCL are setting new standards and redefining what it means to be a “great country brand.â€