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Global leader in listing! Sharp's first 8K TV live evaluation
On August 31, 2017, Sharp officially unveiled the world's first 8K TV in Shanghai. Simultaneously, it was showcased in Berlin, Germany, at IFA, as well as in Tokyo and Taipei, signaling Sharp's commitment to 8K TV and its ecosystem. Recently, Sharp has been generating significant buzz around its 8K TVs, and it has certainly made waves within the industry. Naturally, all attendees were eager to get hands-on experience with 8K TVs, hoping to provide readers with insights into Sharp's 8K TV offerings. I had the chance to experience Sharp's 8K TV firsthand and am sharing my thoughts here.
While 4K TVs seem to dominate the market today, the scarcity of 4K content makes Sharp's push for 8K TVs understandable. As I mentioned in a previous article, "Mark your calendars for August 31! Sharp will unveil the world's first 8K TV." Sharp, a premium brand in the TV industry, has clearly put significant effort into launching its 8K TV. Dr. Chen Zhenguo, Vice President of Foxconn Technology Group, stated, "Sharp aims to transition from being the father of LCDs to becoming the father of 8K ecosystems." Clearly, Sharp has ambitious plans.
To create an immersive 8K TV experience, Sharp introduced its "8K Ecological Applications, Eight Smart Lives," covering eight dimensions: work, education, entertainment, family networking, environmental protection, vehicle transactions, procurement, health, and safety. This broad coverage is essential to building a true ecosystem. Clearly, Sharp is poised to lead the 8K era. Let's take a closer look at the capabilities of the world's first 8K TV.
â— Initial Experience with Sharp 8K TV
Sharp's world-first 8K TV model is the LCD-70SX970A. Those familiar with TV models will recognize this as a 70-inch 8K TV product. According to Dr. Chen Zhenguo, Sharp's 8K TV is positioned as the flagship of the 9 series, the highest-end model among the 14 models in the second half of the year, and the most premium offering in Sharp's lineup.
The overall design of Sharp's LCD-70SX970A is striking. The impressive 70-inch 8K LCD panel paired with large multi-channel speakers on both sides showcases excellent audiovisual specifications. What's intriguing is the delicate base design, creating a deliberate "contrast" that left a favorable impression on me. Good design is bold.
Sharp 8K TV employs a Japanese-made LCD panel with a wide color gamut, leveraging QD technology. Not all quantum dot technologies require a ** element, as Samsung's QLED uses no ** quantum dot technology but achieves a color gamut coverage of approximately 100% NTSC. Sharp's LCD-70SX970A, however, uses exclusive color technology, achieving an incredible 103% color gamut coverage.
4K technology offers four times the resolution of 1080p, whereas 8K technology quadruples 4K resolution, providing sixteen times the resolution of 1080p TVs. The difference in picture quality is astonishing, leaving viewers easily spoiled by the superior clarity. Once accustomed to such advanced technology, it's hard to revert. As an old saying goes, it's easy to fall into luxury, but luxury is difficult to abandon.
Next, let's delve into the design...
â— Industrial Design: "Contradictions" Can Be Artistic
Sharp's LCD-70SX970A industrial design is captivating, with meticulous attention to detail, particularly the classic base design, which is impressive.
The true 8K TV has a physical resolution of 7680×4320. Watching details up close was breathtaking, with the picture resolution far surpassing 4K without a doubt. The clarity was remarkable, promising enhanced application efficiency in the field.
This product supports various HDR formats, including Dolby Vision and BDA HDR, offering better compatibility than most TVs. With the newly designed direct local dimming technology (Local Dimming), scenes deliver stunning picture quality.
The product uses a Japanese original LCD panel (with excellent texture). Testers often find it necessary to use dark colors on TVs to keep users focused on the image rather than distractions like white or red borders. As the latest flagship model, the metal material used in the border ensures excellent texture, with a color that complements the user's experience.
The combination of the "bold" body and the "slim" metal base creates an elegant aesthetic.
â— Speaker Details: Domineering Yet Reasonable
When a TV's resolution is raised to 8K, the accompanying sound quality must match. A balanced audiovisual experience is crucial for consumer satisfaction.
From a design perspective, Sharp's irregular shape serves to converge and reinforce sound. I particularly appreciate the hollow design between the product frame and side speakers, which gives the impression of independent, powerful speakers, enhancing aesthetics.
This product features rear bass openings on both sides of the speaker, with four high-power speakers. It also incorporates Yamaha Audio Engine and DTS 2.0 Digital out (7.1 channel) technology, ensuring that the 8K TV isn't lacking in audio prowess.
Sharp named the audio technology of this TV as "James," with a technical principle that might seem unconventional. The upper and lower sounds collide violently, dispersing sound in all directions for a more immersive audio experience.
This product comes with the HDMI 2.0 interface, though HDMI 2.1 has already been released. Unfortunately, this product does not feature the newer version. HDMI 2.1 offers better support for 8K audio and video. To achieve 8K transmission, this product uses four HDMI 2.0 cables. Perhaps this is due to display machine limitations, as the official version may resolve this issue.
â— Sharp Ecosystem Leadership: 8K Content Has More Potential Than 4K
Despite the popularity of 4K TVs today, we rarely encounter 4K content on platforms like iQIYI, Tencent, and Youku due to the high cost of renting or purchasing 4K cameras. High costs make it unprofitable for content platform vendors.
To address this, Sharp is actively promoting the development of the 8K ecosystem, collaborating with Hunan TV, Zhejiang Satellite TV, iQIYI, Youku, and others to make 8K content accessible to end-users.
For instance, by selling 8K filming equipment produced by Foxconn OEM at incredibly low prices or exchanging resources, 8K content could gain "ecosystem partners," leading to an explosion in quantity once it becomes available.
In any case, the official launch of 8K TVs marks the beginning of a new era in the display industry. According to Sharp's vision, 8K TVs will not only impact the entertainment sector but will genuinely enhance our lives across various fields. Based on the on-site experience, Sharp LCD-70SX970A is commendable in terms of product design, hardware specifications, and picture quality performance. This is undoubtedly an excellent TV product.
Sharp's official price for LCD-70SX970A is 68,888 yuan. As of August 31, 2017, Sharp's Tmall flagship store had sold 70 units, and perhaps after reading this article, sales could exceed 100 units. This is a promising start, and it is hoped that the early 8K era will arrive under Sharp's guidance. Ultimately, we look forward to Sharp's transformation from the father of LCDs to the father of 8K ecosystems.
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