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Highlight the manufacturing power of big countries, interpretation of TCL Germany IFA new conference highlights
The highly anticipated global consumer electronics event, the Berlin International Consumer Electronics Show (IFA), is just around the corner. As one of the top three Chinese players in the color TV industry, TCL has taken the initiative by unveiling a new product launch in Berlin. The company has officially introduced its latest series of TVs featuring an advanced artificial intelligence system, the X6, C5, and P6 models, showcasing its position as a formidable force in the global market. These products highlight the brand's confidence and capability.
Strength One: Key Factors Behind IFA Success for Chinese Brands
TCL Chairman Li Dongsheng kicked off the new product launch event with a speech emphasizing the significance of this year's participation at IFA, marking the seventh time TCL has been part of this prestigious exhibition. Since 2011, the TCL booth space has grown from over 700 square meters to more than 1,800 square meters today, reflecting the evolution of both TCL and the broader Chinese manufacturing sector on the international stage.
Vice President Wang Cheng highlighted the strategic importance of choosing IFA in Germany as a platform to demonstrate the prowess of Chinese manufacturing. "We are paying homage to German engineering excellence, which is globally recognized," he noted. "Our focus remains on innovation rather than imitation, underscoring our belief in the quality and strength of Chinese-made products."
As Chinese brands gain greater respect for their craftsmanship, TCL is leading the way by placing its premium products in homes worldwide. Their journey from obscurity to becoming one of the top three global players is rooted in relentless innovation, particularly in challenging markets dominated by Japanese and Korean competitors. For instance, TCL has been acknowledged as the fastest-growing TV brand in the U.S. market for three consecutive years. Globally, nearly half of TCL's revenue originates from outside China, and the company plans to expand further into regions like Europe, the U.S., Southeast Asia, India, Brazil, and Russia.
Strength Two: Introducing the X6 XESS Private Theater
At the conference, Senior Designer Tiago Abreu showcased the X/C/P series, with the X6 XESS private theater standing out as a superflagship model. Equipped with cinematic sound and picture technology, the 85-inch X6 delivers exceptional quality with its inorganic quantum dot material, ensuring vivid colors and sharp details. Expected to hit the domestic market in mid-September, the pre-sale price is set at 9,999 yuan.
In terms of design, the X6 incorporates a glossy walnut finish and red-brown metal accents, blending Eastern and Western aesthetics seamlessly. Technologically, it features 600 partitioned Galaxy multi-zone backlight control, offering precise brightness adjustments and a slim profile of just 24.8mm, compared to the typical 30-50mm thickness of other large-screen TVs.
Sound quality is another highlight, with Dolby Atmos providing an immersive audio experience. The X6 also supports Dolby Vision HDR, enhancing brightness, contrast, and color depth. Beyond the X6, TCL unveiled the C5 Urban Blues and P6 Ultra Thin models, each targeting distinct consumer demographics.
Strength Three: Revolutionizing AI in Home Entertainment
TCL has also made strides in integrating artificial intelligence into its offerings. The X/C/P series come equipped with "Smart Little T," an AI assistant that facilitates seamless interaction through voice commands, robot vision, and smart sensors. This eliminates the need for a remote control and enhances content discovery with personalized recommendations based on user preferences.
TCL collaborates with global tech leaders like Google and Baidu to deliver comprehensive and accurate big data resources. As Baidu's DuerOS representative emphasized, this partnership marks a pivotal moment in revolutionizing TV interaction, creating a superior voice-based experience.
The global TV market is evolving rapidly, with a shift towards high-end, quality-driven products and away from traditional price wars. By mastering core technologies like quantum dots and AI, TCL continues to stay ahead of the curve. The company's commitment to innovation ensures that it remains a leader in the ever-changing landscape of consumer electronics.
With enhanced creativity and innovation, Chinese brands like TCL are poised to make a significant impact internationally, offering superior products and fostering stronger brand recognition.