Two major dilemmas and three major opportunities in the intelligent hardware industry

Since the smart wear industry was detonated by Google, smart hardware products have become a "living force" in this wave, and at the same time activated and promoted the development of the entire Internet of Things industry. It seems that all products are related to intelligence overnight. It seems that products that are not related to intelligence are not called products. From a large perspective, the systematic concept of smartness such as smart cities, smart factories, smart schools, smart communities, smart hospitals, smart homes, and smart homes is constantly being explored and practiced; from a small perspective, whether it is The same is true for the products such as bathroom, floor, wardrobe, kitchen utensils, electrical appliances, automobiles, medical care, tea sets, etc. It seems that the products are not embarrassed to be marketed without adding "smart". From the perspective of capital, as long as it is the name of intelligence, whether it is venture financing or performance in the open capital market, its stock price can be described as “mad cow” before the “special period of stock market disaster”. The value has nothing to do with the current actual situation of the company, and is related to the concept.

Today, we went to the crowdfunding website to find out that all kinds of products we want are almost "smart" ideas, and even many products we can't think of are being "intelligent" by entrepreneurs. But calmly thinking, whether it is the strength of Haier, the United States, or the small and small entrepreneurial team, more intelligent products are smart and intelligent. It can be said that some so-called intelligent products give users a smart lifestyle, but an intellectual challenge, and even complicate the simple operation. There is another type of product that is simpler. Add several sensors to the product for intelligence, and then develop an APP. By the way, this smart concept is used to raise the selling price of the product.

Whether it is intentional or unintentional, it can be said that the current smart products have almost no real intelligent experience, especially smart home products and wearable devices in smart wearable devices, far from the scenario I envisioned. There is still a big gap. However, from the perspective of the overall development trend of the Internet, the intelligentization of all things is an inevitable trend. After experiencing the PC Internet, we have entered the more convenient mobile Internet era today. The next step is to enter the Internet of Things era. It is also an era in which everything is intelligent, everything is connected, and everything is interoperable. Therefore, the layout of intelligent industry is an inevitable trend behavior, but from the current actual situation, after three years of development time, the progress and breakthrough in key technologies of the industry lag behind the expectations of the market, then the problem lies in the end. where?

The reason why smart products are not "smart"

First, the industrial chain is not perfect. That is to say, in order to realize intelligentization in the true sense of intelligent hardware products, the first thing that needs to be possessed is a kind of "smart" judgment ability, and secondly, it needs to communicate with people, and this communication does not rely on the current interface interaction. It is more convenient for voice interaction control, and of course more cutting-edge brain consciousness control.

However, due to the limitations of artificial intelligence technology and the immature voice recognition technology, the actual intelligent control experience of some intelligent products is not as good as expected. Coupled with the limitations of big data, cloud services, and communication technologies, some intelligent features can only be used in specific scenarios and environments. The lack of the system has led to the trend of fragmentation of products after being intelligent. In terms of smart homes, smart TVs, smart lights, smart door locks, smart cabinets, smart air conditioners, smart washing machines, etc., if the user buys Different brands of products, or purchase different types of products of the same brand, our mobile phones must install an APP for each type of products, and this kind of interface intelligent APP control method not only does not make our life more intelligent Instead, it brings more troubles to our lives. Our life will be surrounded by APP, which is obviously not a normal smart lifestyle.

Second, lack of empathy. Some high-tech smart technologies that seem to be tall are not practical in many scenarios, or they are rarely used. For example, in the current hot water cup, the sales price on Jingdong ranges from 399 yuan to more than 1,000 yuan. The main function is nothing more than adding sensors, batteries, and APPs to remind and record the amount of drinking water. This kind of function is not practical in daily life. A regular water cup with scale can fully satisfy and solve our drinking water demand. The so-called reminder function, which is not of great value to people who pay attention to drinking water; for people who are not actively drinking water, the first few days of purchase may be used because of freshness, but long-term face The reminder from the APP may not be a wonderful thing.

In addition, a water cup needs to be recharged frequently, and it is also worried about whether the water leaks and causes the battery to explode. The key is that we have already surrounded the radiation and we have to let the mouth "talk" to the radiation every day. On the contrary, what is more important for domestic water cups may not be how intelligent, but how to make the cup seal and heat insulation have a good effect. This example reflects that a large part of the current entrepreneurs do not think of themselves as an ordinary user when thinking about product ideas. They do not think in terms of the empathy of an ordinary consumer, but enter special The entrepreneurial needs perspective to conceive our product intelligence capabilities. Therefore, the empathy of returning to the user may be a path for intelligent products to get out of the intelligent concept.

Opportunities in the smart hardware industry

In order to highlight the value of "smart" to users, some merchants deliberately magnified the characteristics of intelligence in the process of marketing. Whether it is mature technology or tentative technology; whether it is a function commonly used in life, or a function that does not have actual needs, it is looking for a marketing expression that can attract consumers' attention. In the short run, this kind of behavior can promote sales to a certain extent for enterprises, but from the perspective of long-term industrial development, it is actually a kind of harm to users. So, in the face of the current smart industry's dilemma, where are our opportunities?

The first is the industrial chain. Due to the imperfection of the industry chain technology, on the one hand, it limits the development of the intelligent industry, on the other hand, it contains huge business opportunities. Whether it is chip, sensor, battery, communication, display technology, or any part of the industry chain such as cloud platform and big data, it has great investment value. With the advent of the Internet of Things era, the Internet of Things will drive the explosive growth of the entire intelligent hardware terminal industry, and all these intelligent hardware terminal products are inseparable from the support of industrial chain technology.

The second is the system. The core value of intelligent hardware is not in the hardware product itself, but in the system platform. On the one hand, the system platform determines the value of secondary mining of intelligent hardware. On the other hand, the system platform is a basic technology platform for interconnecting and interworking of IoT terminal devices. Just like the operating system of a PC, the intelligent hardware of the missing system is just an electronic device. product. From the current global situation, Apple, Google, Microsoft, Samsung, etc. are all deploying their own intelligent system platforms. Some enterprises in China are still trying, but from the perspective of national information security in the future, the Internet of Things era will Urgent demand for localized system platforms.

The third is the product. Despite the various problems in current smart hardware products, the trend of the entire Internet of Things is irreversible, which means that the process of product intelligence will continue to accelerate. For the entity enterprise, or the entrepreneur, in the current industrial chain technology environment, to get a better breakthrough, and to establish a relative advantage for themselves, the most critical method is to "focus." How to focus on the product direction of the most advantageous resources of its own resources, even if it is to make a product into a truly intelligent product, will bring a good intelligent experience to users. This will help the second transformation of the corporate brand, while at the same time refining and solidifying this single point of intelligent advantage through the brand, with the promotion and dissemination, it can become a symbol of certain areas in the minds of consumers. .

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