Xiaodi sees the news|October, see you again in November

[Text / high-tech LED Yue Mengdi] Good weekend to the weekend. The WeChat vote for the 2015 High-tech LED Golden Globe Awards has ended. The final number of votes has also been announced. Some companies are very happy that some companies are very lost. Some companies are very wronged. (The hard-working votes are gone!) The grand Hong Kong autumn The International Lighting Fair also came to an end. Xiao Di also stayed at the Hong Kong exhibition for two days. When he came back, his legs were not like his own. I don't know if you have gained a lot at the Hong Kong exhibition.

1, three quarterly reports intensive release (click to read the details)

Every few months, we will release a financial report, and listed companies will be sensitive at this time. When Xiaodi contacted a listed company's board secretary, the other party was also cautious. Every time you release the quarterly report and the annual report, there are several happy families (click to read the details).

The data shows that as of now, the total revenue of listed companies in the two cities was 21.15 trillion yuan, a decrease of 530 billion yuan and a net profit of 1.99 trillion yuan, a slight increase of 1.53% over the same period of the previous year. The big environment is so, no wonder many LED companies have said that they are affected by the big environment.

It is true that the decline in gross profit margin has become a major trend, and expanding the scale of business through mergers and acquisitions, broadening the scope of business, and opening up new profit growth points are the main ways for many companies to increase their performance.

In fact, when the global economy is at a low point, LEDs are not considered to be cold winters, but the net profit of Feile sounds has increased by 650% (click to read the original). From the three quarterly reports, the growth of the LED industry is still good, although the volume is very small compared to many industries, but the good also retains Xiaodi's confidence in LED.

In fact, the reduction of profits is not an absolute bad thing. When the profit is stable, it is also the time when the industry matures. Many LED entrepreneurs have a feeling for this industry, such as the middle, such as Jingtai, and then Xiaofeige. For them, the industry needs to develop, persistence and innovation are essential.

2. Low price strategy = dying? (Click for details)

Price wars are encountered by every company, but they are all three words that are not as deep as they are. No price cuts will not survive. I remember Gu Wei of Zhaochi’s shares once said that cheap is the last word, and price cuts are the main theme. Not without reason.

Nowadays, the prices of raw materials are getting lower and lower, the integration of supply chains is becoming more and more mature, and the sensitivity of the application side to prices is getting higher and higher.

Philips has already asked OEMs and ODMs in China and Taiwan to lower the LED bulb ex-works price by US$0.8 in 2016 (click to read the details), and many domestic LED lighting companies have also imposed price requirements on their supply chains. This is no secret.

"It's all for lighting." Well, lighting wants a lower price. Suppliers always have to find a way?

Nowadays, the delicious meat has been eaten almost, and the rest is hard. Our great motherland has begun to look into the 13th Five-Year Plan. In the communiqué of the Fifth Plenary Session of the 18th CPC Central Committee, the five concepts of innovation, coordination, greenness, openness, and sharing have emerged. It seems to be big and empty, but in reality it is also big and empty.

However, these are not the most common LED business owners to hang on their lips? When you deeply understand these concepts, adjust your own positioning and the direction of national development, and sink your heart to be anxious, then you can do it. It’s not just a price war.

And only stare at the price, can not escape the fate of being eliminated (click to read the details).

3. In September 2015, China's LED lighting exports totaled US$878 million, down 3.8% year-on-year and 5.7% quarter-on-quarter.

This year's total increase in China's LED lighting exports has declined month by month. When Xiaodi first saw the data, he thought he was wrong. Exports in July increased by 17.3%, in August by 6.5%, and in September it was -3.8%.

The overseas market seems to be less than satisfactory... The country is fierce, and there are no red flags fluttering abroad. In the past two years, the "speed and passion" of exports seems to have only passion.

In fact, the demand for LEDs in foreign markets is still increasing, the growth of exports is slowing down, and there are also reasons for the rapid increase in the export base in the early stage. And the unrestricted decline in the price of LEDs in China, even in the case of an increase in the number of exports, the decline in exports is also possible.

At the Autumn International Lighting Fair in Hong Kong, the popularity was overwhelming. Besides English, it was Cantonese. If it was bad, it was Russian and German that could not understand. Xiaodi felt novel, but many exhibitors said that this year’s situation is worse than last year. too much. Whether it is the number of visitors to the exhibition or the quality of the buyer.

It is also learned from the Hong Kong exhibition that many foreign trade-oriented companies have begun to pay close attention to this huge market in North America. It is understood that the penetration rate of LEDs in North America is less than 3%, and the potential is huge. And to enter the threshold is not low, in addition to testing certification fees, the time period of investment is not short, but also to challenge the authority of advanced market occupants. Not all companies can open this market, and even if they go in, they will not be prepared for it.

On the last day of October, I said that good cooling has not come. In 2015, only the last two months, hope is still a big one, Xiaodi wished everyone a good body, smashed through the cold winter, waiting for the flowers to bloom.

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