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Is there any real artificial intelligence TV?
October 18th, this year has seen a surge in popularity for AI-driven TV shows like "I Am the Future" and "Wisdom Exorbitant," which have reshaped public perception of artificial intelligence. From eye-tracking agents and analog portrait experts to sound doctors, smart drones, robotic arms, spider robots, shooting robots, poetry robots, and intelligent logistics storage systems, these innovations represent the pinnacle of human ingenuity. After six decades of development, artificial intelligence is now experiencing a major breakthrough.
At the consumer level, people are increasingly enjoying the convenience brought by AI-powered devices such as Echo speakers, Tmall Genie, and Changhong CHiQ TVs. In the home appliance industry, TVs have taken the lead in integrating AI, leveraging their natural display capabilities and extensive user data accumulation.
[Image: A high-resolution image showcasing an AI-enabled TV.]
When it comes to AI interaction, the key lies in being "fast and accurate." While computer power is well-established, users often find it inconvenient to interact with machines that require complex commands. Without natural human-machine interaction, even the most advanced AI systems may not truly qualify as intelligent.
Li Wei, General Manager of Changhong Electric, emphasized that inconvenience should not be the norm for AI. As the AI TV market heats up, many products labeled as "smart" are actually pseudo-intelligent. Consumers should look for experiences that are fast and accurate to identify real AI.
Currently, nearly 30% of TV models advertised as AI on online stores are misleading. According to manufacturing data, actual AI TV penetration is less than 5%. Many TVs only feature basic voice control, failing to recognize commands accurately or respond effectively. This leads to frustration and hinders the growth of the AI TV industry.
Industry experts note that human-to-human communication relies on voice and actions. Voice interaction is already mature and widely used, from Apple's Siri to Microsoft Xiao Bing and Baidu's voice technology. Changhong has been developing its AI voice technology for seven years, upgrading every six months since the launch of the world’s first CHiQ AI TV in 2016. The current AI 3.0 system offers faster, more accurate, and more convenient interactions.
[Image: A close-up shot of the Changhong CHiQ Q5K TV with far-field voice recognition.]
Changhong’s latest Q5K model introduced "far-field voice" and "soundprint recognition," allowing users to control the TV without a remote or phone. At a distance of five meters, the TV can recognize the user, push personalized content, and interact seamlessly—greatly improving the user experience.
Technology itself isn't what matters; what consumers care about is ease of use. AI integrates cutting-edge technologies from various fields, but its value lies in how easy it is for users to operate. For example, before AI, TVs required multiple steps to access content, making the process time-consuming and cumbersome. With AI, users can simply say, “I want to see the full moon,†and within seconds, the TV displays the relevant video.
Behind this simple interaction are three core AI technologies: far-field speech, semantic understanding, and fuzzy retrieval, supported by powerful algorithms and big data.
According to a survey by the China Electronics Chamber of Commerce, 38% of consumers recognized AI as a new TV technology in 2017, compared to 22% for OLED and 12% for quantum dots. Since 2016, when Changhong launched the world’s first AI TV, the industry has fully embraced AI integration. This year, AI TV products have become more mature and widespread.
Lu Jiebo, a renowned home appliance expert, noted that AI technology is gradually entering daily life, offering intuitive interaction and autonomous decision-making through big data. In the era of smart living, traditional features like high-quality visuals, good sound, large screens, and rich content are no longer enough. AI brings new energy to TVs, enabling convenient control, multi-functional applications, and smart home connectivity, reinforcing their role as the central hub of home entertainment.
TVs without AI will struggle to remain competitive in the market.
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