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Is there any real artificial intelligence TV?
October 18th, this year’s summer hit TV shows “I Am the Future†and “Wisdom Exorbitant†have reshaped the public’s perception of artificial intelligence. From eye-tracking agents to voice doctors, smart drones, robotic arms, spider robots, and poetry bots, AI has showcased its potential in various fields. This year marks a turning point for AI, which has been around for 60 years, as it finally experiences a major breakthrough.
At the consumer level, AI is now more accessible than ever. Devices like Echo speakers, Tmall Genie, and Changhong CHiQ TVs offer users an intelligent experience that simplifies daily life. In the home appliance industry, TVs have taken the lead in integrating AI, leveraging their natural display capabilities and accumulated user data.
When it comes to AI interaction, speed and accuracy are key. While computers are powerful, they often require complex commands and interactions, making them less user-friendly. True AI should feel natural, not just highly advanced. Li Wei, General Manager of Changhong Electric Co., Ltd., emphasizes that convenience is essential for AI. Unfortunately, many so-called "smart" TVs on the market are just pseudo-AI, offering little real value.
Currently, about 30% of products labeled as AI TVs are actually not fully integrated with AI. Industry insiders reveal that many TVs only include basic voice control features, failing to deliver a seamless experience. Misleading labels have led to frustration among consumers and hindered the growth of the AI TV industry.
Experts note that voice interaction is one of the most mature forms of human-machine communication. Companies like Apple, Microsoft, and Baidu have continuously improved their AI voice assistants. Changhong has been developing AI technology for over seven years, with its CHiQ series evolving from AI 1.0 to AI 3.0, offering faster and more accurate interactions.
The latest Changhong CHiQ Q5K model introduced "far-field voice" and "soundprint recognition," allowing users to interact with the TV without a remote or phone. At 5 meters away, the TV can recognize the user's voice, push personalized content, and respond quickly—significantly improving the user experience.
Technology may be complex, but what matters to consumers is ease of use. Before AI, TVs were limited by multi-step navigation and complicated controls. With AI, users can simply say, "I want to see the full moon this year," and the TV will instantly show the relevant video. Behind this simple command are advanced technologies like far-field speech recognition, semantic understanding, and fuzzy retrieval.
According to a survey by the China Electronics Chamber of Commerce, AI ranked highest in consumer awareness at 38%, surpassing OLED (22%) and quantum dots (12%). Since 2016, when Changhong launched the world’s first AI TV, the industry has been rapidly adopting AI. This year, AI TVs have become more mature and widely available.
Lu Jiebo, a renowned appliance expert, states that AI’s ability to understand and respond naturally, supported by big data, is transforming everyday life. As smart homes become more common, traditional TVs must evolve. AI brings convenience, multi-functionality, and smart connectivity, reinforcing the TV’s role as the heart of home entertainment.
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