Hisense has officially finalized its acquisition of 95% of Toshiba Image Solutions, a move that involves an investment of 12.9 billion yen. As part of the deal, Hisense will gain access to Toshiba's TV product lineup, brand assets, and operational services. More importantly, the company will be granted a 40-year global licensing agreement to use the "TOSHIBA" brand for television products. This marks a significant step in expanding Hisense's presence in international markets. According to reports from Japanese media, the acquisition is now fully executed, and Hisense is already preparing to launch TVs under the TOSHIBA brand globally over the next four decades. This partnership gives Hisense not only the brand recognition but also the infrastructure needed to compete more effectively in key markets. Hisense has made it clear that it plans to maintain the existing product structure of Toshiba TVs. The "REGZA" series will continue to be available, but the company will work on clearly differentiating the pricing and features across different product lines to better meet consumer needs and market demands. It’s worth noting that Toshiba decided to exit the overseas TV market in 2015 due to financial challenges. At that time, it licensed its brand to various regional partners. For example, Compaq Computer in Taiwan handled sales in North America, Vestel in Turkey managed European markets, and Skyworth took responsibility for Asia. Now, with Hisense stepping in, the future of the TOSHIBA TV brand looks more unified and strategically positioned. Connector 1.5Mm Pitch,Zh Connector,Zh Terminal,Pitch Connector YUEQING WEIMAI ELECTRONICS CO.,LTD , https://www.wmconnector.com