Hisense has officially finalized its acquisition of 95% of Toshiba Image Solutions, a move that involves an investment of 12.9 billion yen. This deal grants Hisense not only the ownership of the company but also access to a comprehensive package including Toshiba's TV products, brand assets, and operational services. More importantly, Hisense will hold a 40-year global licensing agreement for the "TOSHIBA" brand, allowing it to market and sell TVs under the Toshiba name worldwide. According to recent reports from Japanese media, the transaction is now complete, and Hisense has officially gained the rights to use the "TOSHIBA" brand on a global scale for the next four decades. This marks a significant milestone for both companies, as it allows Hisense to expand its presence in international markets while leveraging the well-known Toshiba name. Hisense has made it clear that it plans to maintain the existing product lineup of Toshiba TVs. The "REGZA" brand will continue to be part of the portfolio, but the company intends to clearly differentiate between price points and features across different product series. This strategy aims to better meet consumer needs and strengthen the brand’s position in the competitive TV market. It’s worth noting that Toshiba decided to exit the overseas TV market in 2015 due to declining performance. At the time, it licensed the "TOSHIBA" brand to various regional partners. For example, Compaq Computer in Taiwan handled sales in North America, Vestel in Turkey managed European markets, and Skyworth took charge in Asia. Now, with Hisense stepping in, the future of the Toshiba TV brand looks more unified and strategically positioned for global growth. Connector 1.5Mm Pitch,Zh Connector,Zh Terminal,Pitch Connector YUEQING WEIMAI ELECTRONICS CO.,LTD , https://www.wmconnector.com