Qinshang Optoelectronics: LED companies in the international market need to practice internal strength

In recent years, the LED semiconductor lighting industry has developed rapidly, and the demand for LED lighting products has been rising. The European Union has banned the sale of incandescent lamps in 2012. In 2014, the United States will no longer produce and sell 60-watt and 40-watt incandescent lamps. At the same time, Canada has also officially banned 75-watt and 100-watt incandescent lamps, and foreign demand has been released in large quantities. Other emerging market countries, such as Thailand, Russia, Latin America and Africa, will also see a massive wave of streetlights in 2014.

In the face of the increasingly expensive foreign lighting market, many domestic LED manufacturers have great interest. Establishing a good brand in the international market has always been the goal of Qinshang Optoelectronics. Although it is necessary to go through a certain process in establishing strong brand influence in the current fierce market competition, at this point, Qinshang Optoelectronics is still very optimistic. The company believes that in the competitive international market, domestic LED companies should practice their internal strength and do the following work. Only when the eyes are inward can we develop better.

First, the application of technology innovation. Qinshang Optoelectronics focuses on the R&D and independent innovation of LED application technology, successfully researches and designs non-imaging optical systems with independent intellectual property rights, advanced heat sink optimization software, and high-efficiency, high-reliability LED drive technology. "LED remote wireless intelligent control system, the world's first "guardian" intelligent lighting system, formed its own core technology, meeting the standards of North American LED lighting, while giving customers a short-term and efficient return on investment, getting the customer's height It is recognized that the project involves DOT (Transportation Department), power company, SHOPPING MALL and other important fields. The company will focus more on the match between the product and the market demand, and at the same time have the uniqueness of innovative technology, that is, not only provide products but also provide overall lighting solutions.

Second, the innovation of business models. In 2012, Qinshang Optoelectronics launched the “factory incubation plan” to innovate business models and successfully implement them in the United States, Asia, South America and other countries. The “factory incubation plan” can not only localize the technology of Qinshang Optoelectronics, but also realize the localization of products and expand the brand awareness. At the same time, customers and their end customers can directly obtain the most direct pre-sale, sale and after-sales of Qinshang Optoelectronics. service. The cooperation model of Qinshang Optoelectronics is diverse and flexible, and can be tailored to the actual needs of customers. For example, the company can conduct technical cooperation, product cooperation, market cooperation, and so on. Qinshang Optoelectronics is willing to provide one-stop service for all customers. Qinshang Optoelectronics not only sells lights, but also sells services, sells programs and sells business models.

Third, product price and quality management. In the international market, price and quality are to be double-evaluated. When designing products and market positions, we need to consider the whole process. Qinshang Optoelectronics implements the concept of “doing business is to do quality”, to do every lamp with the attitude of making watches, establish strict supplier access and assessment mechanism, and get good quality from the source; Strictly follow the quality standards, the production process must also be refined; Qinshang Optoelectronics has more than 160 sets of testing equipment to carry out more than 100 testing projects; products have passed UL, CE, CB, CQC and CCC and other international and national certification. In terms of price, Qinshang Optoelectronics has created high-quality, cost-effective products through large-scale procurement, large logistics, and technology optimization to provide customers with high-quality, cost-effective products, and promote LED lighting products to enter the broader international market as soon as possible.

Up to now, Qinshang Optoelectronics has 17 years of experience in LED R&D and application, 10 years of experience in high-power LED lighting applications, and has obtained 478 patents granted by the state, including 63 invention patents. More than 800,000 LED street lights and tunnel lighting are mature worldwide. Application engineering case, indoor lighting 1 million family happiness experience, as a leading LED lighting company in the global market, Qinshang Optoelectronics has the ability, strength and confidence to internationalize the KINGSUN brand with quality products and lighting solutions. , to provide better services to more customers around the world.

(This article is based on the submission of the film)

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