Chen Changde, Managing Director of Austrian Lighting

At the opening of the 2010 Guangzhou International Lighting Exhibition, exhibitors from all walks of life exhibited their best products and overall image. In 2010, the era of energy-saving and low-carbon is coming. LED lighting is just like a flower, and it is full of flowers. In the wild, which one can last forever, it will have to go through the big waves of the market. Among them, there is a company that has been focusing on indoor LED lighting products for many years. It is called Ao Liang. Last year, China Lighting Network also interviewed them. At that time, it was called the dark horse of the lighting industry, and this year they met again. Will they have much progress and difference?

Ao Liang, founded in 2000, is headquartered in Hong Kong and is dedicated to functional indoor lighting.

Reporter: I heard that the new product “Bold Gall Light” developed by Ao Liang has won the prize at this year's Frankfurt Lighting Fair. Can you introduce it?

Ao Liang Chen Chande: Yes, we can get this award is very simple, this is the only Chinese company to win the exhibition in Frankfurt, Germany, is the glory of our Chinese. Our ARRAY "Blood Lights" are stylishly designed and include a wide range of 1x1, 1x2, 1x3 and 2x2 ARRAY spotlights, making them ideal for retail applications and an ideal replacement for traditional 50W AR111 spotlights. It has a long life span and low energy consumption. It can save up to 80% energy compared to traditional lighting, providing new opportunities for the retail industry to move towards energy saving, environmental protection and cost saving. The low temperature characteristics of LED lighting, variable phase reduces the cost of air conditioning for users, while its longer life helps reduce maintenance and business interruptions. And its high color rendering index of more than 80 can make the product show a more perfect real color effect. In addition, LED lighting solutions do not produce UV radiation, but also help to maintain the color of the product and avoid fading.

Reporter: What is the difference between this year's brighter products and last year? Can you introduce the highlights of this year's show?

Ao Liang Chen Dechang: In the past one or two years, we have absorbed many market requirements, and the products tend to be serialized. The most basic ones are we have several big directions, light bulbs and lamps. At the same time, we have introduced a pure light source lamp cup product for the convenience of customers, so that any kind of lamp can be used, as long as the size of the caliber is the same. At the same time, the lighting control system is a trend in the future, and we will also make some efforts in this regard.

At this exhibition, we want to create a perfect lighting atmosphere. You will see bookstores, restaurants, banks, jewelry stores, etc. These are all substantive cases. We put things that have been done outside in the exhibition hall. Come, let the visitors feel the light environment of our LED, we will have some data on the instructions next to it to show its energy saving. This is what we want to bring to the customer, want to create more resonance for the customer, unlike the usual exhibition hall is a bunch of products lined up there.

Reporter: What is the current sales situation of Austrian bright products?

Ao Liang Chen Dechang: In the Asia-Pacific region, Japan, Singapore, Hong Kong, the three regions of the market sales are relatively good, the United States, European countries and some domestic cities, the overall hot, the market sales in these places are also In progress. In the case of Singapore, the state invests directly in large public buildings such as corridors and stairs. The government should promote the application, at least let the nationals have the opportunity to understand the contact, which will also have great benefits for the promotion of indoor LED lighting products in the future.

Reporter: There should be a lot of successful cases?

Ao Liang Chen Dechang: Yes, banks, hotels, shops, supermarkets, government, etc. have our success stories. Most of the applications in Japan are convenience stores. For example, each store has an average of 100 to 150 lamps. LEDs save more electricity than ordinary lamps, and the cost of replacing the lamps can reduce the use of air conditioners. Half of the restaurants in Hong Kong use our LED tubes, half of them use traditional lamps. Hong Kong people love to eat pork, and the color of the barbecued pork under the LED illumination is more red, making people more appetizing. Another example is that chocolate shops like LEDs very much, because traditional lamps produce a lot of heat, which will melt the chocolate.

Reporter: At what stage is the sales channel of Austrian Bright?

Ao Liangliang Chen Dechang: The domestic market is our focus. At present, there are currently 5 offices in China, Beijing, Shanghai, Guangzhou, Shenzhen and Xiamen. Next, we will set up offices in Chengdu, Northeast China and Central China. Finally, a mesh market is formed.

Reporter: The overall light environment of your products looks good. What is unique?

Ao Liang Chen Dechang: Because we attach great importance to the development of this piece, our LED products have changed like no change, why the LED lights on the market will see a little bit of light, and we have no such problem at all. The light distribution is very uniform and looks like the traditional light tube. This is our 10 years of experience and the result of the struggle of more than 100 colleagues in our R&D team, and we always believe that high quality products are the market. For a long time, as far as our current product quality is concerned, I dare to say that with our LED lights, the lighting effect is like not being changed, but in fact it is more than three times more energy-saving.