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Asked artificial intelligence Changhong to accelerate the upgrade of color TV industry technology
At the 19th National Congress of the Communist Party of China, General Secretary Xi Jinping emphasized that accelerating the development of an innovative country is essential. He highlighted that innovation serves as the primary driving force for development and a strategic support for building a modern economic system. Over the past decade, China’s color TV industry has undergone significant transformation through continuous technological innovation, evolving from black-and-white TVs to advanced technologies like OLED and quantum dot displays.
The rise of artificial intelligence (AI) in television has marked a new era. From the first AI-powered TV to models equipped with voiceprint recognition and far-field voice technology, the industry has seen rapid advancements. The entry of internet companies into the market brought new competition, forcing traditional manufacturers to shift their focus from hardware to software and content. This period, spanning four years, was a turning point in China's color TV history.
Companies like LeTV introduced "hardware-free" internet thinking, challenging traditional brands such as Skyworth, TCL, and Hisense. As internet TV gained traction, these companies adapted by leveraging their manufacturing and technological strengths. Changhong, for instance, focused on "technical warfare," investing heavily in display, software, and content innovations. They launched groundbreaking products like the CHiQ series, AI TVs, and laser TVs, demonstrating their commitment to R&D and technological leadership.
Despite rising costs and supply chain challenges, traditional brands maintained a strong market presence. In 2017, they still held 69.1% of the retail market, while internet TV brands saw a decline. This shift signaled a return to stability for traditional manufacturers, who were better positioned to withstand the pressures of the market.
The integration of AI into television has become a major trend. Following the 19th Congress’s call for intelligent manufacturing and the convergence of AI with real industries, companies like Changhong took the lead. They developed the first AI TV and established platforms for big data and cloud computing, setting a precedent for the industry.
By 2017, AI TVs began to dominate the market. Brands like Xiaomi, Lenovo, TCL, and Haier launched models with voice recognition, smart features, and AI-driven interfaces. This wave of innovation not only boosted demand but also pushed the industry toward higher standards.
However, challenges remain. The lack of standardized technical indicators in AI TVs creates confusion for consumers. Recently, the National Digital Audio Video and Multimedia Product Quality Supervision and Inspection Center evaluated leading brands, with Changhong’s Q5K model standing out in far-field voice, voiceprint recognition, and semantic understanding. These results highlight the importance of quality and performance in shaping consumer trust.
Industry experts believe that traditional TV companies have regained their competitive edge. With panel prices stabilizing and AI technology maturing, the color TV sector is poised for renewed growth. As the market evolves, innovation, standardization, and customer experience will continue to drive the industry forward.