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Asked artificial intelligence Changhong to accelerate the upgrade of color TV industry technology
At the 19th National Congress of the Communist Party of China, General Secretary Xi Jinping emphasized that accelerating the development of an innovative country is crucial. He highlighted that innovation is not only the primary driving force for development but also a strategic pillar for building a modern economic system. This vision has guided China's technological progress across various industries, including the color TV sector.
From black-and-white TVs to advanced OLED and quantum dot displays, the evolution of television technology has been remarkable. The introduction of the first AI-powered TV and subsequent models equipped with voiceprint recognition and far-field voice technologies mark significant milestones in the industry’s journey over the past decade. Chinese manufacturers have continuously focused on innovation, adapting to changing consumer demands and market trends.
In the past four years, the color TV industry has experienced a major transformation. The entry of internet companies into the market accelerated innovation, pushing traditional brands to evolve. As the popularity of internet TVs waned and AI technology matured, traditional manufacturers began to regain momentum.
The rise of internet TVs introduced new competition. Companies like LeTV launched "hardware-free" models, challenging established players such as Skyworth, TCL, and Hisense. With the emergence of other internet-based TV brands, traditional manufacturers shifted their focus from hardware to software and content.
To counter this shift, traditional TV brands leveraged their manufacturing and technological strengths. Changhong, for instance, adopted a strategy centered on technical innovation. Over the past four years, it invested heavily in display, software, and content technologies, launching products like the CHiQ TV, CHiQ2, 3D TV, and AI-enabled models such as the Q5K.
Despite challenges, traditional manufacturers maintained a strong industrial chain, including R&D, production, quality control, distribution, and after-sales services. Rising material costs and panel prices put pressure on internet TV companies, which often relied on financial backing rather than sustainable business models.
Data from 2017 showed that traditional brands still held the majority of the retail market share, while internet TV brands faced a decline. This signaled a shift in the industry landscape, with traditional manufacturers regaining ground.
As artificial intelligence became more integrated into TV technology, the industry saw a new wave of growth. The 19th Congress emphasized the importance of integrating AI with the real economy, prompting companies like Changhong to invest in smart strategies and AI research. In 2016, Changhong launched the world’s first AI TV, setting a precedent for the industry.
By 2017, AI TVs were gaining traction. Major brands like Xiaomi, Lenovo, TCL, and others introduced AI-powered models, focusing on voice recognition, smart interfaces, and user experience. This trend marked a turning point, with AI becoming a key differentiator in the market.
While the future looks promising, challenges remain. The lack of standardized technical indicators in the AI TV industry creates confusion for consumers. Recent evaluations by the National Digital Audio Video and Multimedia Product Quality Supervision and Inspection Center highlighted the superior performance of Changhong’s Q5K model in areas like far-field voice and voiceprint recognition.
Industry experts believe that traditional manufacturers, with their strong R&D and service infrastructure, are better positioned for long-term success. As panel prices stabilize and AI technology matures, the color TV industry is expected to enter a new phase of growth, driven by smarter, more connected devices.