This year's mainland TV panel orders will be late in the peak season

According to industry insiders, Taiwan LCD panel suppliers have postponed orders from Chinese TV manufacturers in order to meet the upcoming peak season. When the Chinese market inventory returns to normal levels, it is expected that order demand will pick up in August.

According to sources, the TV panel order from Chinese manufacturers usually starts in July, but this year's orders are still in a weak link.

According to sources, the period from May 1st Golden Week to October National Day is usually the off-season of the mainland China retail market. This year, Chinese TV manufacturers tried to take the World Cup and set off a price war to increase their TV sales, and plan to clear their inventory in the second quarter.

According to sources, in the second quarter of 2010, LCD TV shipments in mainland China are expected to decline by 20% from the previous quarter, compared with 80% in the first quarter of 2010, which is significantly lower in the second quarter.

Recently, a delegation from Chinese TV manufacturers visited Taiwan. In 2010, it plans to purchase a $5.3 billion TV panel from Taiwanese manufacturers. However, it is reported that if China’s inventory cannot be digested in the second half of this year, then this target Implementation will remain to be seen.

According to sources, in the case of LED-backlit LCD TVs, the price of the Chinese market dropped sharply in the first half of 2010, and the price difference between 24-32-inch LED LCD TVs and CCFL-backlit LCD TVs has shrunk from 2,000 yuan last year to 500 yuan ( About $73.75).

The source also said that in terms of China's overall LCD TV market, in the first quarter of 2010, due to the adoption of a positive price policy, the market share of LCD TVs for first-tier manufacturers has risen to 30%, compared with 20% in 2009. Upgraded.