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Read the smart speaker industry chain
The Double 11 Shopping Festival is approaching, and major e-commerce companies are preparing to compete for market share. As part of the smart home ecosystem, smart speakers have emerged as a key player in this space.
In 2016, the smart speaker market was dominated by Jingdong, which held 65% of the market, while Philips and JBL captured 14% and 20% respectively. However, as more manufacturers entered the market in 2017, the landscape shifted significantly. Jingdong's market share dropped to 38%, with Xiaomi closely following at 32%.
According to data from GfK, a German market research company, cumulative sales of domestic smart speakers in January through August 2017 exceeded 100,000 units. With new product launches expected in the second half of the year, it is anticipated that the Double 11 event will drive a significant sales boom. Annual sales are projected to reach 350,000 units in 2017.
As competition intensifies, the smart speaker industry continues to evolve, with various players offering unique features and technologies. Let’s take a closer look at some of the key players shaping this market.
Voice service providers:
- **Keda News**: A leading software enterprise specializing in intelligent speech and language technology, AI research, product development, and chip design. It provides voice information services and integrates e-government systems.
- **Go out and ask**: Focused on artificial intelligence, Go out and ask develops products that integrate into daily life, aiming to create the next generation of human-computer interaction.
- **Spirson**: Known for its advanced noise-canceling speech recognition technology, Spirson utilizes structured deep learning and Aurora 4 technology, achieving an error rate of 9.7%.
- **Yunzhisheng**: Leverages machine learning platforms such as deep learning and Bayesian learning to build strong core technologies in voice, language, knowledge computing, and big data analysis.
- **Baidu**: Offers developers industry-leading, free voice technology services, including speech recognition, semantic parsing, and speech synthesis, supporting multiple programming languages and platforms.
Main chip suppliers:
- **Intel**: Collaborated with Amazon on a smart home hub and partnered with Microsoft Xiaona to develop smart devices.
- **MediaTek**: Designed the MT8516 system-on-chip specifically for smart speakers and voice assistants.
- **Qualcomm**: Introduced the SmartAudioPlatform, featuring two new chips optimized for audio processing: Snapdragon 425 (APQ8017) and Snapdragon 212 (APQ8009).
- **RDA**: Provides chips used in smart speakers, with large-scale shipments of RDA 5981-equipped devices.
- **Allwinner Technology**: Launched the Keda Xunfei 4+1 ring five-microphone array, known as the R16 platform.
- **Apple**: The HomePod features a powerful A8 processor, seven beam-forming sound chambers, and uses Siri for voice interaction.
OEM/ODM suppliers:
- **Edifier**: A leading brand in the Chinese speaker market, covering multimedia, home audio, car audio, and headphones. It promotes cloud speakers.
- **National Optoelectronics**: Specializes in designing and manufacturing speakers for global brands.
- **Sannuo Group**: Produces digital audio systems, mini audio, and flat art audio.
- **Fenda Technology**: Offers integrated solutions for intelligent hardware, combining software, hardware, and cloud services.
- **Harman International**: A global leader in professional audio, with 16 top brands and a strong presence in audio product development.
Microphone Array Solutions Companies:
- **Lous' Electronics**: Pioneered MEMS microphones since 1996, selling over 10 billion units globally.
- **Goer Shares**: A major supplier of electroacoustic products, with significant revenue from Apple.
- **AAC Technologies**: A leading manufacturer of MEMS microphones based in Shenzhen.
- **ST**: A big player in MEMS sensors, with strengths in areas beyond microphones.
- **Core Aowei**: A joint venture focused on MEMS sensor R&D, with advanced production capabilities.
- **Bosch**: Known for accurate positioning and innovation in consumer electronics.
- **Min Core Micro**: Achieved breakthroughs in MEMS microphone die, with international-level performance and production capacity.
Terminal manufacturers:
- **Jingdong Buzz**: Features a screen for dual-screen and voice interaction, with LED display for real-time information.
- **Ali Tianmao Elf x1**: Uses a ring-shaped 6-microphone array, with active noise cancellation and far-field pickup.
- **Haier**: Equipped with 4-microphone far-field voice input and advanced echo cancellation technology.
- **Xiaomi**: Offers high-quality sound with precise acoustic waveguide technology for 360-degree coverage.
- **Lenovo**: Introduces SmartCast+, a device that combines smart speaker and projection functions.
- **Lesser Himalaya**: Features a voice control system tailored for children and elderly users.
- **Amazon Echo**: Integrates AI-powered voice interaction into traditional speakers.
- **Google Home**: Utilizes Google Assistant for voice-controlled smart home integration.
- **Microsoft Invoke**: Incorporates Cortana for voice assistance.
- **Apple HomePod**: Enables Siri to perform iOS-like tasks with enhanced music features.
- **Tencent Ears**: Launches intelligent voice assistants like Tencent Cloud Micro and Tencent.
Leading global smart speakers include Amazon, Google, Apple, and Microsoft, all with self-developed voice assistants. Domestically, Jingdong, Tmall Genie, Rokid Moonstone, and Xiaoya also stand out in the market.
Traditional and startup companies continue to innovate, with many producing smart speakers and voice-enabled devices. If you have any leaks or updates, feel free to leave a message. For more details, visit the official website to download the presentation.