Proview Group is one of the top 3 ODM LCD TV manufacturers in the world and one of the top 5 monitor manufacturers in the world. With the improvement of comprehensive strength, Proview Group launched the expansion of LED lighting in 2008. The order, and relying on the strong brand influence of Proview Group and many world-leading technologies, it has grown rapidly in the LED field. Since its birth in 1989, Proview has gone through more than 20 years of global glory. R & D the most cutting-edge and market-competitive LED indoor and outdoor lighting products, comprehensively expand marketing channels, layout two global R&D centers, and have three domestic manufacturing bases... Proview Optoelectronics is quietly accelerating in the music field of LED lighting The pace of his own strategic transformation.

Strategic transformation, comprehensively enter the LED industry, and join hands to achieve a win-win situation

In 2008, in the face of the sudden financial crisis, coupled with the already shrinking overseas sales market, Proview Group made a decision to fully transform the LED lighting field, and concentrated on the development of LED lighting products, it is in such a turning point. Proview Optoelectronics set off a banner for revitalizing the semiconductor lighting industry, and Proview leader Yang Rongshan also led Proview from a world-class display product manufacturer to the global LED lighting industry leading enterprises.

Recently, Proview Optoelectronics (Shenzhen) Co., Ltd. and China Aviation Technology International Holdings Co., Ltd. (AVICIC) signed a strategic cooperation framework agreement for LED projects. The two sides will achieve strong alliances, comprehensive cooperation, resource sharing and complementary advantages. Proview Optoelectronics and AVIC National Technology will jointly operate the already mature projects in the EMC (Energy Contract Management) model, and in the international marketing, product sales, customer service, industrial cooperation, international cooperation and external projects of LED projects. Achieve all-round cooperation in procurement and other aspects. To this end, the two sides have integrated marketing forces, unified teams, coordinated planning, and built a competitive overseas marketing system and customer service network. At the same time, the two parties will jointly formulate an integrated marketing strategy for the international market, jointly formulate marketing plans for the target market, and jointly promote the action to jointly plan the international regional service layout of the LED project.

A number of patented technologies lead the industry, academia and research cooperation to promote the industry to take off

Proview has a strong R&D capability, with two R&D centers in Shenzhen and Taipei, and a strong R&D team. The company has more than ten mainland and Taiwan patented technologies for LED high-power lighting, and its technical content and quality performance have been verified. Cost competitiveness is in the leading position in the industry. The company attaches great importance to the organic combination of production, learning and research, and forms a good strategic cooperation platform for production, study and research with many universities and research institutions in Taiwan. Proview is committed to a consistently pragmatic manufacturing philosophy, focusing on the perfect combination of cost, technology and quality to provide the best solution for our customers.

According to the person in charge of the Proview Technology R&D Center, Proview has mastered and possessed many world-leading technologies in the field of LED lighting. Its “pure solid” LED chip technology can increase the lighting efficiency by 20% compared with general LED lamps. The factor can be increased by 30%, 16 times the service life of the general product. In addition, Proview also has "Diamond-like package substrate technology", "Patent heat treatment technology - Proview heat storage", "Optimal power drive control technology design", "Best intelligent street light control system technology design" A number of patented technologies, these patented technologies provide greater confidence in the field of LED lighting.

Although the LED street lamp market is developing rapidly under the support of the government, it cannot be ignored that it is still facing severe challenges in order to truly obtain the long-term development of the LED street lamp market. At present, in addition to the high cost, the main problems faced by LED street lamp products include: light source, heat dissipation and power system. In order to improve the above problems, Proview has introduced a light source using an integrated module method, which reduces the lack of light of one or several products that occur when the board is soldered and the finished product is in operation due to the arrangement of the light source. In addition, since the concentrated light distribution can be realized by the reflector, the negative influence due to the use of the secondary lens can also be avoided.

Polycrystalline integration promotes technology upgrade, green energy-saving products, light up development road

As early as 2009, Proview invested in the research and development of LED street lighting products. In view of the strict requirements of governments for the procurement of LED lamps, Proview is not eager to launch finished products, but is diligent in research and development, excellence, and follow the specifications to complete each test step. And through a rigorous test, we finally launched indoor and outdoor LED lighting products. The imported polycrystalline integrated package chip and the most reasonable secondary light distribution technology have better light efficiency. This has made Proview products just listed, which has established an irreplaceable guarantee of quality and efficiency, and has become the best partner for government agencies and private enterprises.

In the Proview Products showroom, a wide range of LED lighting products have opened the eyes of reporters, flexible and individualized street lighting, using industry-leading polycrystalline integrated packaging technology, efficient magnesium alloy materials, these are in the lighting industry. Second to none. According to the person in charge of the Proview Technology R&D Center, there are more than 10 series of LED street light products launched by Proview. They have launched four major product systems, including LED outdoor lighting, LED indoor lighting, LED commercial lighting and LED modules. Meet the needs of different customers in different regions. At the scene, we also saw a new LED bulb developed by Proview.

"The new LED bulbs will be our products for the Chinese market and the EU market. It is the best alternative to ordinary LED bulbs. It is better than incandescent lighting and cheaper than compact energy-saving lamps." The person in charge of the Proview Lighting R&D Center told the reporter that the new LED bulb lamp series products are widely used in office buildings, subways, schools, shops and other places, office buildings of the Ministry of Commerce, etc., which can increase brand trust for customers.

It is understood that in order to increase the competitiveness of products, and fully expand the field of LED lighting, Proview Optoelectronics will soon launch LED indoor lighting, commercial lighting and home lighting products to hit the global market, covering the products with the tentacles covering each of the energy-saving lighting products. corner.

Product application goes hand in hand in the international market in the country

Proview Optoelectronics invests nearly 20 million RMB to establish a complete laboratory to conduct comprehensive testing and verification of optical, electrical, physical, waterproof, life and EMC magnetic inspection equipment, thus ensuring the key to all products from research and development, materials, processes to shipments. The links have been scientifically verified to meet the lighting requirements; Proview Optoelectronics operates strictly in accordance with ISO 9001:2008 quality management system and on-site 8S management system to ensure that all links are under effective control.

As a pioneer brand of LED street lamps in China, Proview Optoelectronics LED street lamps are famous both at home and abroad for their high luminous efficiency and perfect optical design. In China, Proview has participated in many lighting projects such as Shenzhen Shuiguan Expressway and Dongguan Zhangmutou Guanlu Highway. The project, Proview is not only favored in the domestic market, but also more recognized by countries around the world. Recently, Proview LED street lights successfully entered the American market, received a number of street light orders, and the intention of customers is coming. Proview LED lighting products have been fully recognized by the Mexican and Turkish governments, so far, a large number of orders I have been obtained in China and Latin America.

In the next few years, under the policy of slogans such as ten cities and thousands of miles, China's LED street lamp market still maintains a relatively fast market development speed. It is expected that by 2012, the market size will increase from 560 million yuan in 2008 to 3.96 billion yuan, the compound annual growth rate reached 63.0%. In addition, the data shows that in the next three years, China will “extinguish” billions of incandescent lamps and light up the same number of energy-saving lamps, which is obviously a huge market.

Xiao Jingjun, Marketing Director of Proview Optoelectronics, said that the company has already taken advantage of the favorable terrain of the domestic and international lighting market as the company's strategic mission. Proview's products have technical advantages, product performance advantages, cost and quality. With the advantages of perfect channel and market competitiveness, and the rich concept of close to customer demand, the company will focus on the research and development of LED outdoor lighting, indoor lighting, commercial lighting and other products to fully promote energy-saving and environmentally friendly products in the global market. Occupation rate.

In the strategic planning of Proview Lighting, Proview's long-term goal is to build a leading global LED lighting industry. 2010 is the first year of Proview Lighting Transformation, and we look forward to their perfect ending.

About Proview Optoelectronics (Shenzhen) Co., Ltd.

Proview Group is a pioneer in Taiwanese investment in the electronic information industry of the motherland and a high-tech enterprise in Shenzhen. In the past 20 years, it has experienced brilliant growth. It was listed in Hong Kong in 1997 and has become the top three well-known brands in the world. The factory and marketing bases are spread all over the world. The annual turnover reached 20 billion Hong Kong dollars. Proview Group has been deeply involved in LED backlight industry related fields for many years, and has been paying attention to and dedicated to traditional lighting upgrades and energy-saving applications. In 2008, the Group invested USD 15.5 million to establish a wholly-owned subsidiary, Proview Optoelectronics (Shenzhen) Co., Ltd., which integrates product research and development, design, production, sales and installation. It is located in Shenzhen, which is excellent in internal and external trade. The Shatoujiao Free Trade Zone in the city will fully promote the commercialization and civilization of LED lighting. Proview Optoelectronics has strong group companies and strategic partners, and has developed comprehensive plans for LED street lights, tunnel lights-based outdoor lighting products, marketing channels, financial operations, after-sales services, etc., to promote domestic and overseas markets. Double the power.

Proview Optoelectronics has set up three fully automatic production lines with an annual output of 2 million sets; strength, smooth financing platform, strong cost control, superior industry and channel integration capabilities, strong manufacturing capabilities, and perfect after-sales The service system is dedicated to contract energy management and provides low-cost and perfect solutions for local governments and business users.