Industry chaos like LEDs can't see "Li Wei" and "Li Gui"

At the moment, if there is no LED product for selling lights, it is really OUT. But in reality, the LED product "Li Wei" encountered "Li Gui", very distressed. There is no standard in the industry, and the small factory that “does not know what to do but dare to take risks” smiles and earns money.

phenomenon

LED products have "money" scene


“LED lights”, when entering any lighting store or wholesale market, customers will be recommended to this area.

The reporter recently visited the Zhengzhou market and found that large and small businesses are introducing LED products, and said that LED products have many advantages, such as power saving, long life, environmental protection, no flicker, and no mosquitoes.

“In 2008, the LED industry was booming. Since 2011, the domestic market has been surging.” Yang Haibo, manager of Guoxing Optoelectronics Henan Marketing Center, said that before 2009, Guoxing Optoelectronics mainly targeted foreign markets, and now it has established channels in more than ten provinces in China. .

Guoxing Optoelectronics is one of the enterprises that saw the LED “money” scene. It is understood that the total output value of China's LED industry in 2012 was 205.9 billion yuan.

LED sales market is very "chaotic"

“Chaos”, Chen Huaxin, head of Henan Operation Center of Shenzhen Beidou Hengguang Technology Co., Ltd. commented on the status quo of LED lighting industry with a word.

The reporter visited and found that the price of LED lights on Zhengzhou City is very different.

In the central LED trading center, which is a regular brand, a better LED bulb is 30-60 yuan. But in other wholesale markets, even LED bulbs are priced at 3.5 yuan.

Chips, packages, and applications are the upper, middle, and lower reaches of the LED industry chain. The first two links are the most important, and the amount of capital required is large.

But the problem is that many small-scale companies buy parts and assemble them, and the prices of the products are extremely low.

Zhu Pengfei, the regional manager of Zhuhai Haoping Flat Panel Lighting Co., Ltd., introduced that the inferior chips on the market are sold. "The products of small workshops can be bright as long as they can be bright."

A serious impact of this is that consumers lose confidence in LED products after a short period of quality problems, which is a major blow to genuine products.

the reason

LED lights save power and have long life, but the utilization rate is not high

Consumers' understanding of LED lights is not enough.

Yang Haibo introduced that genuine LED products can save 50% energy than energy-saving lamps. However, the price of LED lamps is relatively high, and the initial investment is 1/3 more than that of traditional lighting products.

He said that there are many LED products used in commercial lighting. "Commercial electricity is more expensive. Supermarkets use a lot of electricity. By saving electricity bills, they can offset the upfront costs."

In addition, the temperature of the LED light meter is low, and the fruit of the shopping mall will not cause dryness. Chen Huaxin said that the LED has a long service life.

Chen Huaxin also believes that currently no more than half of the LED design.

The lack of standards and the low entry barriers in the industry have led to chaos in the industry and the lack of standards.

"There is no standard, the industry entry threshold is low, there are many companies that are what make money." Yang Haibo said with a smile.

His statement is not without origin, and some media reports have used such a title - "Zhongshan LED business owners run the road: most of them do not know but dare to take risks."

"If the color rendering index is set to 80, 90% of the companies will not be able to reach it." Chen Huaxin said that many of the inferior products are not well-lit, and the country has no relevant industry regulations.

However, the rapid upgrade of LED technology and the rapid improvement of product performance make the development of some product standards unable to keep up with the development of product performance. It is also an important reason for the standard “difficult production”, which is very clear in the industry.

Predict

It may take time for the industry to develop normally.


After observing the Henan market, Yang Haibo felt that the company could be recommended to produce economically applicable products for urban and rural areas and to divide the products into several series.

In addition, the overall technology of the industry needs to be improved, and the cost of research and development can be reduced.

“The initial investment is high, and the average household’s electricity saving is not obvious in one month, so the people are still not very suitable.” Chen Huaxin said.

“Some people who do engineering projects often choose inferior products in order to make money.” According to industry insiders, the lamps are not bad for two or three years. Where do you go to make money?

"There is a process, LED is a mass product, but it needs to be accepted by ordinary families like LCD TV." Yang Haibo said that this may take three or five years.

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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