"Double 11" Big Screen TV Selling "Big Screen" Becomes New Standard for Home TV

A day and night of non-stop shopping, the country’s consumer power once again amazed the world. Major electricity providers broke records repeatedly, showing a clear trend of upgraded consumption in the Chinese market. Among all product categories, 3C electronics led the sales chart, with home televisions being one of the most popular items. As a leader in the TV industry, Sharp achieved an omnichannel sales volume of over 2.5 billion yuan on the same day of the "Double 11" event, marking a 406% increase compared to the same period last year. Its household appliance sales ranked first, with 60-inch and 70-inch large-screen TVs being the top sellers. Specifically, Sharp's 60-inch models sold over 40,000 units, generating 160 million yuan in revenue. The company's total TV sales accounted for 21.9% of the market, with nearly 60 large-screen TVs sold every second. The 70-inch model also exceeded billions in sales during the "Double 11". Industry experts believe that large-screen TVs, such as 60-inch and 70-inch models, have become the new standard for home TVs in China and are expected to drive a new wave of growth in home appliance consumption. This shift reflects broader economic changes. With rising national income and an expanding middle-class population, people’s purchasing power has increased, leading to a transformation in buying habits. More individuals now prioritize quality of life, resulting in a surge in demand for high-quality consumer electronics. While many predicted that 55-inch TVs would dominate this year’s “Double 11,” the actual consumer behavior showed a strong preference for larger screens, particularly 60-inch and 70-inch models. Chen Zhenguo, vice president of Foxconn, stated, “Large TVs represent the future of the market. This is not just about brand strategies but a natural evolution driven by people's desire for better living standards and higher-quality products.” He predicts that 60-inch and 70-inch TVs will continue to rise in popularity and become mainstream in 2018, potentially triggering a major market shift. Experts highlight two main reasons behind the success of large-screen TVs during the "Double 11" event. First, the cost of large TVs has significantly dropped, making them more accessible to consumers. For example, Sharp has benefited from Foxconn's investment, allowing it to optimize its production chain, improve efficiency, reduce supply chain steps, and scale up manufacturing, which has led to substantial cost reductions without compromising quality. Second, the role of the TV as a family entertainment hub is evolving. As TVs become more intelligent and interactive, they are increasingly seen as the central device in the living room, drawing families back together after being scattered by mobile devices. The immersive experience offered by large-screen TVs and internet-connected features cannot be matched by smaller screens, making them a preferred choice for modern households. Although large TVs require more space, advancements in display technology have made it easier to accommodate them. From 2K to 4K and even 8K, the latest technologies are now applied to large-screen TVs, reducing the required viewing distance. A 60-inch 4K TV, for instance, is best viewed from about 2.5 meters away, while an 8K TV can be comfortably watched from just 60 to 70 cm—close enough for arm-length interaction. “8K imagery is not only the cornerstone of 'Made in China 2025' but also a key driver for the future of humanity,” said Chen Zhenguo. With the gradual rollout of 8K and 5G networks, the high bandwidth of 5G will help overcome the limitations of transmitting 8K signals. This could accelerate the adoption of 8K technology, possibly sooner than expected. In the future, TVs below 50 inches will mainly focus on 4K content, while those above 50 inches will provide more room for 8K innovations. 60-inch and 70-inch models, with their maturity and complete supply chains, will be the first to meet 8K technical requirements. For more information on smart TVs and TV boxes, visit Smart TV/box information network sofa butler (http://), China's leading platform for TV box and smart TV news, offering insights, communication, reviews, and software updates. Get your questions answered here.

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