Large 60/70-inch TV is a Consumer's Choice and Trend

At 11 o'clock on November 11th, 2017, the double 11's smoke has not yet dissipated. In the Fulian network war room at Foxconn Longhua headquarters, there is the president of Foxconn Technology Group, the vice president, Fulian Wang IOT Smart Home Co., Ltd. Dr. Chen Zhenuo, chairman of the Board of Directors of Sharp TV in the Chinese market, is also watching Sharp TV's various channels and changes in the sales data of the Double Eleven. When the media asked Chen Zhenguo how "Sharp came through such a short period of time and completed the task of returning to No. 1", Dr. Chen Zhenguo proudly explained the organic combination between Foxconn and Centennial Sharp.

"This year's double 11 0:18, we broke the sales record of last year's Double 11 Lynx platform, and completed a turnover of 200 million yuan in 21 minutes. This gives us great confidence in This year's double 11 will achieve a higher goal.” In the completed data, Dr. Chen Zhenguo introduced to the media that the 60-inch and 70-inch TVs accounted for the highest proportion of sales, and this is where he personally is very proud.

The reason why Dr. Chen Zhenguo was very satisfied with this set of data is precisely because in last year's Double 11th, Sharp TV introduced the concept of “70-inch for living room and 60-inch for bedroom”, and obtained more than one billion yuan for Tmall platform. The results, and in the communication, there are already two sharp 60-inch product turnover breaking 100 million, 70-inch is almost sold out of stock, which is confirmed by the Foxconn, Sharp, Chen Zhenguo's judgment, 2017 consumers are not satisfied The size of the existing product will favor the larger size TV. Judging from the current market data, 55-inch TVs are still the focus of the brand's crossfire, but Sharp's sudden emergence of 60-inch TVs has made the market's future clear.

Consumers' pursuit of a better life and ideal life is a kind of near-instinctive desire. Foxconn and Sharp are optimistic about the 60-inch and 70-inch future market. On the one hand, they are full of market research and strategic layout. On the other hand, 55-inch TVs have been more than five years old from the upstart in the market. With the continuous improvement of people’s living standards and spending power, 55-inch TVs can no longer meet the people’s growing demand for a better life, so Sharp’s 60-inch TVs Success also has its reason. Perhaps through this Double Eleven, Sharp has redefined the specification of living room TV.

According to Dr. Chen Zhenguo’s introduction, “large-size TV is the development trend of the future market. This is not the result of human or brand operation, because people always desire a better life and higher-standard products. This is what humans have done from the heart. Needs, needs, and instincts. Foxconn and Sharp simply follow the trend and do the right thing at the right time."

But at the same time, Dr. Chen Zhenguo also believes that the market in 2018 must belong to the 60-inch, 70-inch, double-eleven, and ultimately the development of the television industry in the next year. This year's 60-inch, 70-inch TV rises, and by 2018 it will become mainstream and it will usher in an outbreak. With this expectation, Dr. Chen Zhenguo also has his own view. “The gradual deployment of 8K+5G is completed. 8K TV will usher in a spurt development in 2018. At present, there are many brands that are following up on 8K technology and are preparing Relevant products were brought to the market. At the same time, the 2018 Pyeongchang Winter Olympics and South Korea also deployed 5G networks through well-known enterprises. Prior to this, the 2020 Tokyo Summer Olympics Games organizers have already gradually and experimentally broadcast 8K digital signals. In the 8K broadcast of the Olympic Games in 2020, it can be seen that through the 5G bandwidth across the times, the short board of the 8K signal in the transmission process is made up, and the popularity of 8K should come earlier than expected.”

Among them, the very subtle relationship is that 8K technology does not really make much sense for small-size segment products. In the judgment of Dr. Chen Zhenguo, TVs under 50 inches in the future will be the market for 4K products. Markets with 50 inches or more will leave room for 8K technology. The maturity of 60-inch and 70-inch products is high. The complete supply chain will become the first size segment to satisfy 8K products.

“At present, we are very successful in the construction of the 10.5-generation line factory in Zengcheng, Guangzhou. This production line will be used to produce 8K LCD panels, and today (November 11th), Guo Dong (Chairman of Foxconn Technology Group, Guoming Ting) ) Formally signed a cooperation agreement in Wisconsin, USA, and the 10.5 generation line in the United States is about to start construction, which will become a prerequisite for hardware of 8K TV. In addition, we also announced at the 8K conference in Shanghai on August 31st. The project of the 8K industrial base in Luhu, approved by the Shenzhen Municipal Government, is also progressing smoothly. This industrial base will become an 8K+5G R&D center, an 8K image creator center, an 8K equipment intelligence base, an 8K content production and broadcasting center, and an 8K image. Data Center and 8K Film and Video Shooting Base, together with the 8C-B60A 8K resolution camera Sharp has just released, Foxconn and Sharp will complete the 8K ecological closed loop, and complete the layout in such a large industry. At present, there is almost no other than Foxconn. People can do it."

Sharp announced AQUOS 8K TV in Shanghai, Taipei, Tokyo, and Berlin on August 31 this year. The TV market officially entered the 8K era. However, the industry is also skeptical that Sharp 8K's father is illegitimate because the supporting industry is incomplete. However, through Dr. Chen Zhenguo's layout of Foxconn and Sharp in the 8K industry, in due course, 8K will soon be popularized in consumer life. The father of 8K is not arrogant slogans.

Although television sales have achieved remarkable results, Sharp white goods have not been fully devoted to this double 11 battle. Dr. Chen Zhenguo also expressed his expectations for the future.

"Sharp's black products are the breakthrough point for Foxconn to complete its industrial transformation. Sharp TV opens the window in the market and establishes a brand. The next step is to make every effort to increase Sharp's other products in a proper way and increase our investment in the market. I believe that next year's Double 11 will not only be the battlefield for Sharp TV, but Sharp will also include the stage for TV, ice washing, air purging, small appliances, mobile phones or other forms of products."

Through years of development, the power of Foxconn has been remarkable. Sharp, which was almost on the brink of bankruptcy 20 months ago, has now regained its vitality. It has not only returned to the first camp of the black appliance brand, but also to the future market development. Overall layout, this kind of magical Foxconn Energizer, the future will bring much surprise to the market?


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