Embedded kitchen appliances are gradually becoming a trend to seize business opportunities Mo Cheng "later us"

"My biggest regret is your regret, it is related to me."

- "Later us"

In the past few days, the social platform has been screened by "Lost Us" directed by Rene Liu. Many people say that the film has punctuated the tears. It is true that there are many regrets in life, and time cannot be reversed. If there is no, then there is no later. The same is true of business opportunities. Today, I am coming to pick you up with home appliances, so that we will not regret it later!

Recently, the kitchen electric appliance industry is booming, and the embedded kitchen appliance market is growing at a rapid rate. In this issue, we talk about the present and future of embedded kitchen appliances.

Embedded kitchen appliance

The embedded kitchen electric power is popular, the first shot of the hardcover room battle

As the saying goes, the people take food for the day and eat the kitchen first. With the improvement of people's quality of life, consumers' demand for kitchen appliances is also increasing. Throughout the kitchen power market, embedded kitchen appliances have shown great vitality.

At present, embedded kitchen appliances on the market mainly include embedded ovens, embedded electric steamers, and embedded disinfection cabinets. Compared with traditional kitchen appliances, embedded kitchen appliances have many advantages such as intelligent convenience, low energy consumption, and beautiful appearance. They can be integrated and perfectly matched with other appliances and cabinets in the kitchen.

With the promotion of the country's strong policies, the fine decoration market is welcoming a round of blowout growth, and at the same time bringing changes to the development of embedded high-end kitchen appliances. In the first two months of 2018, the number of fine decoration projects was 208, a year-on-year increase of 62.5%, and the scale of kitchen appliances was 200,000 sets, an increase of 99.5%. Among them, the traditional kitchen appliances in China's kitchen electricity market continued to grow steadily in 2017, with the embedded kitchen appliance market reaching 6.57 billion yuan, a year-on-year increase of 38.1%. Among these supporting kitchen appliances, features such as embedded, integrated and integrated are the most obvious.

It is not difficult to find that the hardcover room has become a trend and affects the entire kitchen appliance industry, and promotes the development of embedded kitchen appliances. It has become the main player in the renovation of this new blue ocean market, cultivating the lifestyle and life philosophy of some people. Thereby accelerating the overall detonation of the entire kitchen appliance industry in the embedded.

Embedded kitchen appliance

Innovation for Wang Yinglai to popularize a new era

Earlier, when the reporter visited the market, I learned that as long as the embedded appliances are mentioned, the first reaction of most consumers is “expensive” and “less choices”. The difficulty in restricting mass consumption is also significant: First, the general price Too high; second, there are fewer models to choose from; third, the function is more single than the desktop product, and the experience and added value are not high.

At present, many home appliance companies are seeking high-end breakthroughs, and the biggest feature of high-end is innovation. Traditional enterprises must develop high-end, high value-added products and innovative high-tech technologies by focusing on the trend of consumption upgrading, focusing on brands, quality, products, etc., focusing on high-end upgrades of brands, in order to be embedded in the kitchen appliance market. Take a share.

According to the prediction of Avi Cloud (AVC), the scale of the kitchen appliance industry is expected to exceed 100 billion yuan in 2018, and the future growth space is very broad. Which company will rise in the future, we will wait and see...

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