Six domestic color TV companies have gathered together to "cloud strategy"

Six domestic color TV companies have gathered together to "cloud strategy"

Six domestic color TV companies have gathered together to "cloud strategy"

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Recently, Skyworth, Hisense, Changhong, Haier, TCL, and Konka's six major color TV companies have gathered "cloud strategy." In the past two years, the speed of upgrading and upgrading of color TV products has been accelerating, and it is close to the upgrade speed of IT products. In the past two years, I have experienced three major concepts of Internet TV, smart TV and cloud TV.

Why is it so fast? A high-level domestic color TV company believes that such a focus on smart TV is because this is the biggest opportunity, and China, Japan and South Korea and all color TV companies around the world have returned to the same starting line.

At the moment when the content of the program is regulated, color TV companies will differentiate their applications and launch cross-border cooperation. For example, Changhong and Sina, TCL and Tencent have signed strategic cooperation agreements.

In the IT redemption that is strongly promoted by enterprises, can domestic enterprises break the dilemma of the era of the panel? Can IT update speed and traditional TV purchase habits be docked?

Enterprises intensively release "cloud TV"

On Thursday, Changhong released the intelligent strategy of “end cloud integration”. Zhao Yong, chairman of Changhong Group, outlined Changhong’s intelligent “ecological tree”. Almost at the same time, Konka and the Chinese Academy of Sciences launched smart cloud TVs and TCL launched four series of super smart cloud TVs. Prior to this, in mid-August, Haier took the lead in unveiling the world's first "cloud TV." On August 16, Hisense’s personal smart TV I'TV released in Beijing is the same as the cloud TV concept. On the 18th, Skyworth launched cloud TV and planned mass production during the National Day. At this point, the domestic six major brands "cloud" set a new smart TV strategy.

So what is cloud TV? Yan Xiaolin, vice president of TCL Group and dean of the Group Industrial Research Institute, said that cloud TV is a TV product that uses cloud computing and cloud storage technology and is a kind of cloud device. The cloud life strategy proposed by TCL is based on the Internet, the wide-area network and the communication network as the cloud path; cloud computing, cloud storage and super-smart as the core technologies; driven by rich cloud software, Android+ cloud platform and super-smart cloud TV.

Zhao Yong believes that various types of cross-border intelligent terminals (canopies), intelligent operating systems and SoC (trunk), Internet, telecommunications networks, and the power grid operators (tree roots) and consumers and content (soil, sunlight) constitute a A complete ecosystem, "From the perspective of terminal manufacturers, it is to build a smart ecological tree around intelligent terminals and intelligent application services." To this end, Changhong proposed to establish two platforms (intelligent terminal platform and cloud platform) to form Four category terminals (smart 3D TV, smart phone, smart tablet, intelligent multimedia center) determine three application directions (smart home, smart community, smart city). Konka hopes to use the power of "cloud" to push the TV version of Weibo and emphasize TV social functions.

According to the latest data from Aowei Consulting, in the first half of this year, the domestic retail market sold a total of 19.37 million color TV sets, completing the full-year forecast of 46.3%, and sales of 73.66 billion yuan, down 0.6% and 2.3% respectively, significantly lower than the market. 10% increase expected.

In the context of thinning profits in the color TV industry, companies have embarked on a balance between efficiency and scale. IT as the redemption of the color TV industry has become the trend of the times, and this time, domestic color TV enterprises collectively chose the "cloud." According to Changhong Group, Changhong will strive to increase the shipment of intelligent terminals to 20 million units next year.

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