Samsung will release 2018 QLED TV new products on March 7th
Samsung was one of the pioneers in bringing QLED TVs to the consumer market, launching the technology in 2017. However, at this year’s CES International Consumer Electronics Show in January, Samsung surprised many by not unveiling any new TV models. The company had delayed its product launch until March, keeping fans and industry observers waiting. According to reports, Samsung will host a special press event called “First Impression†in New York on March 7th, where it will officially introduce its latest QLED QD TV lineup.
Interestingly, the event is being held at the New York Stock Exchange, an unusual venue for a product launch. This choice highlights Samsung’s strategic approach to innovation and its focus on connecting with consumers in meaningful ways. In a statement, the company said, “As technology continues to evolve, Samsung remains committed to designing products that enhance the customer’s lifestyle. The next generation of QLED TVs will do just that—offering a fresh and innovative way to experience entertainment.â€
In January, Samsung also announced plans to integrate its Bixby AI assistant into a new high-end TV model. While specific features are still unclear, previous information suggests that Bixby will allow users to control their TVs through voice commands, search for content, and interact with other smart home devices seamlessly.
At CES 2018, Samsung made a strong impression with a 146-inch microLED TV, showcasing its advancements in display technology. Alongside this, several microLED products were revealed, signaling a shift in the future of large-screen displays. Samsung explained that compared to OLEDs, QLEDs are better suited for larger TVs, while OLEDs remain ideal for mobile devices like smartphones and tablets.
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