LED Lighting Market 2013 Development Trend

LED Lighting Market 2013 Development Trend According to the relevant investigation report, LED commercial lighting performance in the Chinese market in 2012 was unsatisfactory, and in 2013, some LED lighting products entered the ranks of the government procurement list, and at the same time, the international LED manufacturers cooperated with Chinese LED companies on a large scale to promote China as a whole. LED technology water products, therefore, the mainland LED commercial lighting should be more worth looking forward to than in 2012. The traditional lighting giants such as Op lighting and NVC lighting have recently demonstrated that this can be justified by the fact that they have carried the banner to enter the field of LED merchants.

Recently, the Chinese government introduced macroeconomic policies and controls. Many LED stocks in mainland China and Hong Kong have experienced spectacular gains thanks to this positive stimulus. However, it is still unclear whether the mainland LED lighting market is generally positive with the stock market.

In 2013, China's LED lighting market was widely favored but LED companies with technological advantages and traditional enterprises with channel advantages face fierce competition in the face of market snatch. At the same time, traditional lighting companies will also face greater pressure from the pain of transformation. It is expected that in 2013 the Chinese market will also stage a battle of LED commercial lighting.

However, the public believes that the LED lighting civilian market is the highlight of China's LED lighting, so many LED companies in the mainland in 2013 also regard the civilian lighting market as a key development target.

China's LED civilian market will first encounter dealers competing with traditional lighting channels, traditional lighting dealers are not very skilled in the operation of the LED market, will also compare the LED lighting with traditional lighting, reflected in the traditional market before the deep lighting market, many Lighting distributors are willing to start LED lighting.

Secondly, if the distribution points are arranged to a certain extent, there is still a big problem. The price of LED lamps is higher than the price of fluorescent lamps, and LED lamps with low prices are also available, but they can not be used normally; they are analyzed from the specific occasions of civil lighting. , LED lighting and traditional fluorescent lighting effect is still a certain gap; LED lamps can be maintained, but it is very inconvenient to maintain, the market knows how to repair LED people are also more; In addition, many consumers gathered On the line market, the awareness of LED lighting fixtures is extremely low, and ordinary consumer people have not even seen LED lamps.

Of course, this problem is not only the LED companies will encounter, if the traditional lighting companies to enter the LED lighting market will also face such embarrassment. Only if a brand is operated in a region, the integrity of product varieties and items is also a crucial part. For this reason, the traditional lighting is almost a dilemma with the LED civilian lighting products when they switch to LED commercial lighting.

In the early stage, with the declining prices of LED lamps, technological enhancements, and increased awareness, the market will show an upward trend, while the market will gradually saturate with the market, while the civilian market will mainly replace the consumption patterns. Under the premise of long service life, the market will be in a period of falling back. The overall situation appears to be an inverse quadratic function curve, but this should be a long process.

China's LED lighting industry urgently needs to adjust and upgrade, change the disorderly competition, produce low-end products, and rely on the phenomenon of the country, otherwise it will be very likely to repeat the old road of wind power and photovoltaic industry, and prosperity will become a flash in the pan.

At present, there are more than 5,000 companies that produce LED lighting fixtures in China, among which the above-scale enterprises account for about 20% of the entire industry. The enterprises are generally small in scale and have low industrial concentration. As the core technology of the LED lighting industry - the chip is mainly in the hands of the United States and China Taiwan, China's LED lighting companies are mainly responsible for the production of low-end products, low value-added products. Because of the similarity of products, the competition in the industry is fierce and disorderly competition is evident.

The LED industry started late in China, but due to its broad prospects and in line with future energy development requirements, the state has started to subsidize the LED lighting industry since 2009. In order to seize the market opportunities, various localities have started from the interests of the region and provided local LED lighting companies with many benefits. Low entry barriers, multiple subsidies, and good development environment make the LED lighting industry that grows in the “greenhouse” lack core competitiveness and strong homogeneity, and without exception rely on the country. Many companies do not even have the advantage of producing LED lighting fixtures, in order to enjoy various subsidies for state subsidies, tax relief, and cheap industrial land. For a long time, state subsidies have occupied a considerable portion of the profits of LED companies. Even the leading enterprise, Sanan Optoelectronics, had a profit of 668 million yuan in the third quarter of 2012, and state subsidies also accounted for 328 million yuan.

Disorderly competition and chaotic operation will make the LED lighting industry unsustainable. In order to rectify this situation, the National Development and Reform Commission recently released the “Semiconductor Lighting Energy-Saving Industry Plan”, which will reduce the output value of LED lighting in 2015 from 500 billion yuan in the “Twelfth Five-year Plan” to 450 billion yuan, and set Objectives: By 2015, the LED lighting industry structure will be further optimized, forming 10 to 15 leading companies with core technologies, relatively independent intellectual property rights and well-known brands, and strong quality competitiveness. LED lighting industry adjustment and upgrading is approaching.

LED industry analysts pointed out that long-term cohabitation, the lack of independent intellectual property rights and large-scale production of leading enterprises, rely heavily on the state subsidies rely on LED lighting industry has finally reached a non-adjustable threshold. Under the state-led Dalangtaosha, a group of companies that do not meet the requirements of market development will be eliminated, leaving true technology and potential producers.

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