Japan stands by the side, Hisense is the future TV leader

Once upon a time, we were very interested in Japanese TV or Samsung TV. At the same time, Japanese household appliances marked the highest-end, best, and most guaranteed of the global traditional household appliance industry, but now it is irresistible to slip to “death.” Japan's home appliance companies have all gone out of business and the television industry has suffered the most losses. However, Hisense is now presenting a splendid scene on television, pushing the television industry to a new starting point.


Hisense is so capricious, this time the European Cup made Hisense completely stand in front of the world. In 56 years, the first Chinese brand advertisement appeared in the European Cup stadium: “Hisense TV, China's No. 1”. At the same time, it also told the world’s 7 billion viewers that China’s No. 1 Hisense TV is going global. "China First" is just the starting point of Hisense. Hisense replaced Sony in 2015 and became the top three color TV in the world. According to the latest first-quarter data, Hisense’s global shipment share reached a record high of 6.5%. In key markets such as North America, Europe, South Africa, Australia and Japan, Hisense has become or is entering the first brand camp. Although domestic companies such as Xiaomi and Leshi are doing Internet TV, overall sales are still lost to Hisense.


Just warmed up in the European Cup, Hisense debuted in the world 4K ultra-short focal laser cinema television. Hisense’s laser light source TV has achieved “the things the world has not done” with 217 patented technologies and outstanding optical engines, high-resolution lenses and high-precision processes. Brightness color saturation has reached or surpassed that of LCD. The level of television. Let every ordinary family have a home theater, is the dream of Hisense. The cumulative audience of the current European Cup is more than 6 billion. With the help of the European Cup, a world-class super IP, Hisense will receive a huge amount of brand exposure.

The core technology is also needed for TV. Hisense is also rising. Without their own chips, they do not have the qualification to define their own products. In other words, it is difficult to get rid of homogenization of products and can only follow, and thus can not go in the forefront of the industry. In other words, without core technologies, it is difficult to get rid of product homogeneity and can only follow, and thus can not walk in the forefront of the industry. In 2005, Hisense launched "Hiview Lettercore", which can be widely used in various flat panel TVs, CRT TVs, various rear projection TVs, and display devices. According to the data released by Hisense, as of now, Hisense smart TV activation terminal reached 10.67 million, with an average of 2.93 people per TV coverage, covering more than 30 million people. This figure is equivalent to the amount of users of two Hunan Cables, and it is also equivalent to a medium-sized "TV."


Hisense: No own TV chip is a second-rate manufacturer. Challenge Sony Samsung, Hisense previously released China's first self-definition engine chip. Hisense is equipped with a self-developed SOC-quality graphics chip Hi-View Pro smart TV officially listed. According to the person in charge of research and development of Hisense chip, "This chip significantly improves the dynamic range, dynamic contrast, color gamut, clarity and smoothness of motion of LCD TVs, and is the result of the industrialization of the country's 'Nuclear High Base' high-end chips." Sony and Samsung have always been leaders in this area and the pattern is changing. Hisense once launched "Hiview Lettercore" in 2005, breaking the monopoly of foreign companies on proprietary color TV chip technology.

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