Investing 1 Billion Micro Whale Betting on VR Content Ecology

In the trend of VR hardware has gradually entered the Red Sea, Chinese culture and micro-whales are betting on the establishment of VR content ecology. In early 2015, Chinese culture and Disney invested in VR company Jaunt. In 2016, Chinese culture joined forces with NextVR in the live broadcast of VR and became an important partner in China.

In the past two years, microwhales have made several attempts to integrate VR technology and media content. Including the "China Good Songs" jointly produced by Canxing, the company achieved the full-scale VR recording of the first large-scale variety show in China, and teamed up with its sports and sports companies, Shengli Family and two sports companies to produce the first domestic VR version of the football competition - China National Women's football team against Costa Rican women's football. At the beginning of this month, the microwhales and the sports club announced that they will make VR signals for the Chinese Super League this season.



In the next three years, micro-whale VR will also invest 1 billion yuan in innovation industry funds worldwide, and partners to produce 10,000 hours of VR boutique content, including games, variety shows, live broadcasts, panoramic videos, documentaries, and microfilms.

According to Li Huaiyu, CEO of Micro Whale Technology, Micro whale VR is working with Jaunt to produce Chinese kung fu short films, challenging challenging VR productions in motion capture technology, post-stitching modes, and more. The goal of the microwhales is to produce standard VR movies and TV shows within two years.

At the press conference, Chinese Culture announced the establishment of the "CMC Media Innovation Lab" to incubate more technology startup projects in the media field. “The R&D and innovation of media core technologies will be the next important mission of Chinese Culture (CMC). The preparation of the 'CMC Media Innovation Lab' will be the start of our strategy.” Chairman of Chinese Culture and Chairman of Micro Whale Technology Li Ruigang said.

Previously, Chinese culture had established a partnership with the media laboratory of MIT. After the establishment of the "CMC Media Innovation Lab", the two sides will have further cooperation.


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