As the demand for LED lighting began to slow down, companies were caught in a dilemma of sharp decline in profits. What is even more worrying is that the phenomenon of “quality black list†in the domestic LED lighting industry is frequent, which is undoubtedly not a new round of “crisis†for the LED market. In the past two years, the price war has been raging, and the chaos has been raging. Many LED companies began to cut corners, shoddy, fake and fake sales, and the quality of the products was uneven. This is also a problem that many consumers are very headaches. However, it is gratifying that since the entry into 2016, the demand for LED applications, especially in the lighting market, has gradually increased, and the market is showing signs of recovery. According to the research data of the High-tech Research Institute LED Research Institute (GGII), it is expected that large-scale enterprises in the industry will maintain an annual revenue growth rate of 20%-30% in the next 3-5 years. The market is picking up. Many companies are cautiously optimistic about the development of the LED lighting industry in 2016. Instead of focusing on prices as before, they will turn their development focus to the high-end market and try their best to make product quality. In fact, as LED lighting gradually matures, consumers become more rational, and price is no longer the only standard for customers to choose products. Product quality has quietly become the most important factor affecting customer purchase. Therefore, LED manufacturers have expressed their willingness to stop making prices in 2016, and more to do quality and brand, thus promoting the rational development of the entire LED industry. Lai Ronghong, the sales director of Guangzhou Hongyu Electronics, believes that if there is a price for one point, there is quality to compete. If it is not good, then there is no capital to participate in the competition. In fact, in the situation of the prevailing price war, being able to do a good job is to improve the company's own ability to resist risks. Li Benjie, CEO of Shanghai Lianlang New Materials, said that the price will ultimately not be able to eat the quality. On the surface of the company, it is a price war. In fact, it is a value war. In the end, companies with investment technology and quality assurance will win. "Quality is the bottom line we have been sticking to, and it has been what we have been doing for many years." Xu Fugui, chairman of Guangyu Lighting, said that the goal of Guangyu Lighting in 2016 is to do a good job, and all market layouts will be built around quality. “Guangyu Lighting has made new adjustments this year. The market share will no longer be the mainstay, and the quality will gradually be put on the agenda. Finally, quality will be the bottom line, quality will be placed in the first position, and the self-owned brand and the Chinese brand will be the grassroots. Things, win more market opportunities." Xu Fugui mentioned. "Quality first" has become the development goal of LED enterprises. Enterprises will position their products in the high-end market and improve their competitiveness. In this era of price "color change", the entire LED industry chain is beginning to abandon prices and turn to quality. "Is the price of LED products really so cheap? Not necessarily, consumers may not care much about the light bulbs, whether it is 1 yuan or 1.2 yuan, especially in the current mainstream consumer groups have already passed the food and clothing period, more important At the same time, the evaluation system of light quality is too fragmented and not comprehensive enough. Next, how to promote the more orderly development of the industry makes us need to do the work.†Gong Wen, general manager of Jingtai Co., mentioned. For example, phosphors, although the proportion of the value in the overall packaging process is not high, but its quality determines the final light output of the light source. Chen Tao, general manager of Keheng's LED business unit, said, "We will not try to produce cheap products and use high-volume low-end goods to hit the market. This is not in line with the business philosophy of our company. Only the quality is outstanding, and it retains its own characteristics. Doing these two aspects well, coupled with a higher cost performance, is the goal that Keheng continues to pursue." Jiang Jinyuan, general manager of Keshifu, also said that “Kefu’s current strategic layout is to make high-end powder, compete with foreign products, and merge military products into the capital market in the future.†Think about it, in fact, price competition is the initial level of competition. Enterprises should increase their technical content, increase product value, and shift product competition from price competition in order to obtain more comprehensive and longer-term development. Li Zhaohua, general manager of Mingwei Electronics, believes that in fact, quality and price can be combined. To be cheap does not mean sacrificing quality. Enterprises should achieve high cost performance through institutionalization and product standardization. At the end of the article, Gaogong LED Xiaobian wants to say that the company can achieve the ultimate winner with both price and quality.
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