Aucma Air Conditioning 2018 Core Customer Strategic Cooperation Seminar Held
On March 6, 2018, Aucma Air Conditioning hosted its annual Core Customer Strategic Cooperation Seminar in Qingdao, under the theme "Joining Together • Win-Win Together." Industry leaders and core customers from across the country gathered to explore new strategies for 2018 and discuss ways to further enhance product innovation and customer collaboration. The event marked a key step in Aucma's efforts to strengthen its market position and adapt to evolving consumer demands.
Wang Yingfeng, General Manager of Aucma Air Washing Division, highlighted that the air-conditioning industry experienced significant growth in 2017 and entered a new phase in 2018. With China's rising middle class driving consumption upgrades, the sector remains highly competitive. To meet these trends, Aucma plans to build a research and development system focused on consumer needs. The company will prioritize four key areas: product leadership, efficiency-driven growth, marketing innovation, and collaborative win-win strategies.
Through data analysis and technological advancements such as art cabinets, energy-efficient models, inverter technology, and smart features, Aucma aims to deliver products that offer superior comfort, energy savings, and performance. The company is also focusing on improving energy efficiency and enhancing user experience through smart solutions.
In 2018, Aucma’s marketing strategy centered around four pillars: product excellence, network expansion, regional focus, and customer engagement. A new cooperation model, called Core Customer Strategic Cooperation Model 2.0, was introduced at the event. This model emphasizes stronger partnerships between manufacturers and customers, creating a platform for mutual growth and long-term success.
During the conference, Aucma officially launched the Linglong Cyclone Variable Frequency Jiya series of art cabinet air conditioners. Known for their elegant design, ultra-quiet operation, and efficient cooling and heating systems, this new line has become a standout addition to the Aucma product family.
Aucma also introduced its smart air conditioning voice assistant, which allows users to control their units through voice commands without needing Wi-Fi or apps. This feature enhances convenience while ensuring user privacy, offering a more effortless and modern living experience.
The support from customers plays a vital role in Aucma’s continued success. A company representative emphasized that the company will remain committed to market-driven development and the ongoing trend of consumption upgrading. By working closely with customers, Aucma aims to achieve sustainable growth and mutual success.
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