Will the Internet of Things + real estate have a future?

Enjoy a variety of community services without leaving home through APP, intelligent security system 24-hour electronic patrol, intelligent vehicle identification system to prevent strange vehicles from passing through the community... With the development of Internet of Things technology, "Internet of Things + Real Estate" continues to rise and build Smart real estate, smart communities, and smart properties have become new trends in the transformation of the real estate industry, allowing owners to enjoy more convenient residential services.

Exploring "Internet of Things+", real estate transformation has just started

"Who are you? Where are you from? Where are you going?" When visitors enter the community, they are inevitably asked by security. Nowadays, with the help of new technology, visitors will not have to enter the community so much. "The owner sends the visitor a QR code that is generated instantly, and the guest can enter the community by scanning the QR code without being checked for identity." The relevant person in charge of Vanke Property told reporters.

You can also check the progress of property maintenance online, remotely control the parking lot, scan the QR code of the billboard to inquire about the destination of advertising revenue... As an earlier transformation of the domestic real estate industry, Vanke uses the Internet and Internet of Things technology to connect people in the community , Financial and material data, has tasted the sweetness of management service optimization and upgrade.

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"In the future,'Internet +'will gradually be upgraded to'Internet of Things +', and more profound and extensive changes will take place in the real estate field." Ma Jin, Deputy Secretary-General of the China Internet of Things Industry Technology Innovation Strategic Alliance, introduced that the Internet of Things is based on the Internet. The perception layer, network layer, platform layer and application layer are composed of several links. The perception layer composed of sensors and other devices is equivalent to the eyes, ears, nose and nose of the Internet of Things. The network layer is equivalent to transmitting nerves, the platform layer is equivalent to the brain, and the application layer is equivalent to Siblings. Information data is collected by the perception layer, transmitted through the network layer to the platform layer for processing information, and then fed back to the application layer to guide specific application behaviors. For example, smart terminals such as smart door locks and community apps that are more familiar to everyone are application layer products. "The Internet of Things adds'anything' to the Internet's realization of'connecting with anyone at any time, any place,' and suddenly expands the scope of information interconnection to everything."

In Ma Jin's view, "Internet of Things + Real Estate" is a win-win marriage. "On the one hand, the real estate field includes various infrastructures and people. It is inherently a good test field and promotion site for the application of Internet of Things technology. On the other hand, as the real estate industry enters a period of deep adjustment, many real estate companies are accelerating their transformation. Develop and sell houses, but also own properties, and shift from traditional land developers to urban life service providers. In the process of transition to service-oriented operations, technologies such as the Internet of Things have become important means."

This "marriage" has just started. "At present, the application of the Internet of Things in the real estate field is relatively simple." Ma Jin took smart homes as an example. At present, the main expression of smart homes still lies in the subjective control of various electrical appliances through mobile phones and voice. The real smart home should be indoor equipment. Through the perception, analysis and feedback of the Internet of Things, it automatically responds to the needs of the owner. "For example, when the owner takes a rest, the headlights are automatically turned off; when the night is up, the night lights are automatically turned on; when you go out, the water and electricity are automatically cut off to avoid water leakage, fire and other hidden hazards. There is no need for the owner to operate or worry."

There is a "gold mine" in the data, and multiple profit models can be expected

"Internet of Things + Real Estate", the concept is good and profitable?

Cai Hongyan, director of the Urban Construction Professional Committee of the China Internet of Things Industry Technology Innovation Strategic Alliance, believes that "Internet of Things + real estate" has a large application space. For real estate developers, there are many profit models, and the most typical one is the traffic sharing model.

"When buildings and communities are equipped with sensors and other equipment and IoT networks, the properties held and managed by real estate developers become a huge commercial traffic portal. In the past, they made money by selling houses, but now they can also benefit from sharing traffic. "Cai Hongyan said.

For example, Cai Hongyan, a real estate company allows a direct drinking fountain manufacturer to promote the installation of direct drinking fountains in the hardcover rooms of their own real estate for free, and monitor the daily water consumption of each machine through the Internet of Things platform. The profit return is that the real estate agent and the manufacturer can share the cost for each glass of water received by the owner.

Connected to the Internet of Things, any facilities in the community, such as door locks, water dispensers, refrigerators, and air conditioners, can become traffic inlets, data outlets, and can become income items for the property. Cai Hongyan said that through statistics on smart refrigerators owned by residents in the entire community, one can see how many boxes of milk expired and how many eggs are needed on that day, and then accurately connect with neighboring supermarkets. Even further, the data collected by the Internet of Things can be analyzed by big data and cloud computing technology to form a portrait of the behavior of thousands of owners, which can provide references for various industries such as pharmaceutical manufacturers and insurance companies.

In addition to traffic sharing, direct payment is also one of the profit models. For example, real-time surveillance content of public space cameras such as community children's playgrounds and parking lots can be shared with owners who are willing to pay. Monitor the activity and physical condition of the elderly through smart door locks and smart bracelets, and cooperate with community elderly care institutions and hospitals to provide value-added services such as home inspections and medical delivery.

"Selling'bricks' has turned into selling services. There is a'gold mine' in data." Cai Hongyan believes that in addition to traditional land, construction, and operation assets, data assets have become an important part of the value composition of real estate. "The value of real estate is not only the land and buildings, but also the massive user data living in it. The Internet of Things gathers and connects these data, organizes and analyzes, not only to provide users with better value-added services, but also to share the value of data with other businesses. Make profits and complete a closed loop of IoT data monetization."

While adding value to services, the Internet of Things can also help reduce costs and improve efficiency in management operations. Cai Hongyan introduced that only taking energy management as an example, the intelligent management of water and electricity through the Internet of Things can reduce energy consumption by at least 30%.

"The application of the Internet of Things in real estate management services is very profitable. This also encourages more real estate developers to transform from one-shot transactions to real estate operation services, encourages the development of more long-term rental apartments and other real estate forms, and promotes the realization of'houses are used Those who came to live were not used for speculation'." Cai Hongyan said.

Standardization is difficult to promote, and the community has a long way to go to become "smart"

Owners enjoy convenience and increase income from properties. The prospects look very attractive. However, there are still some difficulties in promoting the application of Internet of Things in the real estate field.

The first thing that lies ahead is the standard issue. The Internet of Things technology has been developed and applied for more than ten years, but due to the inconsistent data standards among the application subjects, local area networks are often formed, and the interconnection of all things is still far away. "The data standards of the cameras deployed in the same neighborhood and the same street may be different, and it is difficult to gather them on one platform for interconnection. Not only is it easy to cause repeated infrastructure construction, waste of resources, but also hinder the further application of IoT technology." Ma Come in.

Ma Jin introduced a property group in Beijing as an example. The property group manages more than 100 communities across the country. These communities cannot be connected to a unified system for monitoring and management because the parking gates of underground parking lots are of different brands, and they missed parking fees. Phenomena occur from time to time, with a loss of parking fees of more than 2 million yuan a year. In order to strengthen management, the property had to spend tens of millions of yuan to replace all the parking gates with the same brand, thereby reducing the loss of parking fees. "If unified access standards, no matter what brand of equipment and facilities can be connected to the same Internet of Things platform. The property does not need to use such a method for gate networking." Ma Jin said.

According to reports, my country's Internet of Things standard system has achieved results, but the promotion of standardization has just started. It is also difficult to promote standards in the real estate sector. "Many real estate developers and property owners have not yet understood the'Internet of Things + Real Estate' account, and have not seen the unlimited possibilities and huge returns of IoT applications, so they lack the motivation to invest in standardization." Ma Jin said .

In order to create and showcase more successful examples of IoT applications in the real estate field, and attract more real estate developers and property owners to apply the Internet of Things under national standards, Ma Jin introduced that the China Internet of Things Industry Technology Innovation Strategic Alliance is currently innovating Ways to actively promote. For example, working with long-term rental apartments that are more eager to improve property services, let them take the lead in the sweetness of IoT applications; another example is cooperating with real estate companies to hold the first "Electronic City Cup" China IoT Smart Park/Smart Community Application Innovation Competition. Taking the community as the field competition, convening innovative solutions for the Internet of Things nationwide to compete and so on.

"Communities are the cells of cities, and the construction and promotion of smart homes and smart communities will paint a beautiful picture of future smart cities." Ma Jin said.

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