Lehman Optoelectronics high-tech display products boost sports marketing communication

Sports events are often classified as competitions. In modern large-scale sports competitions, the audience appreciates not only the athletes' exquisite skills, but also the all-round visual feast and the whole-hearted atmosphere. The combination of high-tech LED products and sporting events has brought an extraordinary experience to the audience and brought about major commercial changes in the operation of the event. It's hard to imagine that there is no bright visual effect displayed by LEDs at a concert. Similarly, in sports games, LED display products are becoming an indispensable element.

As an internationally renowned LED product service provider, Lehman Optoelectronics' high-tech LED display products have already gone abroad and shined in overseas sports events. Lehman Optoelectronics LED Stadium screen entered the French Football League in 2010, and accompanied the enthusiastic fans in the European club to witness the Ligue of France. In Canada, ice hockey is one of the most popular ball games in the country. The LED inverted ladder type hanging screen customized by Man Optoelectronics entered the ice hockey hall. The LED inverted ladder type hanging screen composed of four LED display screens broadcast live events for the audience, and also provided business opportunities for advertisers. LED display screens have been widely used in the NBA basketball league; the Atlanta Sports Park in the United States is a large-scale complex of leisure sports, with various sports as a platform, combined with entertainment, hotel, catering and other comprehensive service projects, attracting Professional and non-professional sports enthusiasts from all over the United States and around the world, Lehman Optoelectronics' LED display is everywhere in this sports park, taking on the responsibility of game scoring, advertising and performing arts background.


Figure 1: Lehman Optoelectronics LED inverted ladder hanging screen at the Canadian Ice Hockey Stadium

In China, the role of Lehman Optoelectronics' LED display products has been fully exerted. Before Lehman Optoelectronics married Chinese football, China's various football leagues and cups were somewhat bleak. Compared with the top European leagues, it was a bit lacking in style. The sponsor's live show was not vivid enough. In 2011, Lehman Optoelectronics reached a cooperation with the Chinese Football Association and the Super League Football League to provide all the stadium LED display equipment and services for the 16 clubs of the Super League. Since then, the Chinese football stadium has a 240-meter-long dazzling landscape. In the past four years, Lehman Optoelectronics has witnessed the Chinese Super League from the bottom to the big, and has achieved a leap from tens of millions to nearly 500 million. Lehman Opto's LED high-tech products have dressed up the market, carrying the brand and upgrading. The Chinese audience's viewing experience has also promoted the success of the league's commercial development to a certain extent.


Figure 2: Lehman's photoelectric LED display shines in the Super League


After the successful cooperation with the Super League, Lehman Optoelectronics fully leveraged its technological advantages in the high-tech industry, and cooperated in depth with Chinese football competitions and even international competitions. At present, Lehman Optoelectronics has reached an agreement with 13 clubs to provide LED equipment and services for its clubs. At the same time, Lehman Optoelectronics provides LED equipment and services for all competitions of the FA Cup and China Team; Lehman Optoelectronics is a college football League Super Group South District Champion Hohai University sponsors large-scale LED display, which enhances the scientific and ornamental nature of the college football league. Recently, Lehman Optoelectronics will also participate in the international championships of the world's top clubs such as Real Madrid, Inter Milan and AC Milan. Cup China Games provides related LED product services. Lehman Optoelectronics provides LED services for nearly 600 games a year, covering all domestic professional football events and the most important international business events in the world.

Lehman Optoelectronics also entered the market segment through technological innovation. Lehman has independently developed a variety of special-shaped LED products, one of which is a representative of the special-shaped LED screen. This product is the world's first patented product of Lehman Optoelectronics. It is specially tailored for sports events and can be used as a show, fans. Interactive and other uses, more vivid, dazzling and colorful than traditional flat screens. At the same time, this product is also an innovative advertising carrier, which is naturally grafted with beverage brands such as beer, herbal tea, carbonated beverages and functional beverages, and is very attractive to sports sponsors. On April 25th, the first home game day of the Zhongyou Football Team in Inner Mongolia, the product also made its debut. The 360-revolution was used to show the portraits of the mid-level players. The effect was vivid and shocking, which attracted the attention of the audience. Greatly improved the atmosphere and the enthusiasm of the home fans.


Figure 3: Lehman photoelectric LED cans screen helps Inner Mongolia Zhongyou

Lehman Optoelectronics is a listed company of the Shenzhen Stock Exchange. It is known for its innovation. It provides high quality, more vivid and more intuitive commercial advertising carriers for all kinds of sports sponsors with excellent quality and excellent service. At the same time, Lehman Optoelectronics The LED display products have greatly enhanced the brand-shaped competitions of football leagues at all levels in China, which has greatly enhanced the charm of Chinese football matches and the attraction of sponsors. It is also the environment of the stadium, the return of sponsors' rights, brand building and commercial value. To the crucial advancement. The combination of high-tech industry and Chinese sports will certainly promote the long-term development of China's sports industry.

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