It is reported that the application threshold of LED lighting for vehicles at this stage is still very high. In the international arena, LED lights are basically applied to the high-end market, such as Mercedes-Benz, BMW, Toyota, Ford and other high-end cars have used LED lights. The manufacturers that supply LED lights to European high-end car manufacturers are basically foreign companies. This market is basically monopolized by foreign countries. It is difficult for domestic LED companies to cut into their original lamp supply chain, LED companies in Taiwan and mainland China. More is to compete for the after-sales maintenance market.

Despite this, most of the industry is still optimistic about the future prospects of LED automotive lighting. Its profit is higher than other application products. It is reported that the average gross profit of LED automotive lighting is above 30%, and the automotive lighting market has been maintaining a certain speed.

Some insiders predict that the global LED automotive lighting market will have a compound growth rate of 9% in 2014-2018. In 2018, the global LED automotive lighting market will reach 2.5 billion US dollars. This is a good news for LED companies that are intensifying their competition and thinning their overall profits. Therefore, more LED companies will join this segment to work hard.

LED headlights outstanding performance

At the moment of rapid development of society, people's living standards have improved compared with the past. All kinds of cars have gradually become an indispensable means of transportation for people's daily life, and having a high-class car is also one of the pursuits of many people. The configuration of a car largely represents the quality and grade of the car, and the car light is like the "eye" of a car. The quality of the car not only affects the appearance of a car, but also affects the appearance of a car. quality.

Today, as the mainstream of the lights, there are mainly three types of lamps, halogen lamps, xenon lamps and LED lamps.

The first type of halogen lamp is a new generation of incandescent lamp, which is a tungsten lamp filled with a halogen element or a halide such as bromine iodine. It was used in cars as early as 1960, and it was mainly used for car headlights. Halogen lamps are widely used in automobiles mainly because of their low cost. However, the xenon lamp and the LED lamp whose brightness is not comparable to the same power, the light output efficiency is low, and the irradiation distance is short.

The second type of xenon lamp, referred to as HID in English, is a gas discharge lamp that needs to be used with a ballast. It has been used in automobiles since the 1990s, and its light intensity is three times higher than that of ordinary halogen bulbs, and its energy consumption is 2/3 of that of halogen lamps. Its illumination range is wider than that of halogen lamps, and it emits almost the same color and sunlight, and its visual comfort is good. However, the reaction speed of the lights is still not as good as the LED lights.

The third type of LED light was only applied to the lights in 1985. Compared with the first two types of lights, it has a better performance in performance, although it is later in development time. As we all know, LED energy saving and environmental protection, energy consumption is only 1/20 of the halogen lamp. Moreover, the life is long. In terms of service life, the halogen lamp is generally 600 hours, the xenon lamp is generally 3000 hours, and the LED lamp can reach 30,000 hours. Moreover, the reaction speed is fast, and it takes only a few microseconds to light up, thereby improving the driving safety factor.

In addition, the LED light components are small, which can bring more space for the design of the lamp. Its environmental adaptability is also good, unlike the xenon lamp needs to be used with the ballast, and it is shock and shock resistant. It is superior to xenon lamps in terms of color rendering, closer to daylight, and has a wider range of illumination.

According to Zheng Minhui, deputy general manager of Taiwan Hongkai Optoelectronics (hereinafter referred to as “Hongkai Optoelectronics”), the number of LED lights used in a car is between 200 and 500.

As early as the 1990s, in the high-end automobile manufacturing, LED lamps have the tendency to replace xenon lamps as high-end automotive lamps.

At present, in the high-end automotive lighting market, such as Mercedes-Benz, BMW, Toyota, Ford, Volkswagen, etc., the launch of a new car with a variety of LED lights to attract consumers.

Enter the original car lighting supply chain threshold

It is reported that LED automotive lighting products mainly include two parts, interior lighting and exterior lighting. In-vehicle lighting includes indicator lights, in-car navigators, radios, reading lights, etc. At present, the interior lighting has been able to achieve 100% LED lighting. The exterior lighting mainly includes car headlights, turn signals, brake lights and daytime running lights.

Among them, car headlights and limousines are considered to be the two fastest-growing types of lighting in all automotive lighting products.

It is understood that for a long time, the LED car light supply chain that cuts into European high-end vehicles has a high threshold, and is basically monopolized by foreign companies such as Osram, Nichia, and Philips Lumileds. Enterprises in Taiwan and mainland China can only seize the after-sales maintenance market. It is difficult to cut into the original car light supply chain.

Lu Yuanyuan, director of the marketing and marketing center of Jingyuan Optoelectronics Co., Ltd. (hereinafter referred to as "Crystal Optoelectronics"), told the world of LED lighting. At present, in the field of automotive lighting, mainland LED companies and Taiwanese LED companies mainly do After. Market (that is, after-sales market), only when the original factory lights have problems, need to be replaced, they will be replaced as their replacement products.

He further revealed that in the field of automotive lighting, the LED chips produced by Jingyuan Optoelectronics are mainly applied to the interior lighting. In his view, the current technical threshold for LED automotive lighting is very high, and it is very difficult for domestic LED lighting companies to enter the supply chain of the original automobile. Because the original car basically forms a closed supply chain, car manufacturers will not easily change the supplier of the lamp. It takes a long time for the LED company to cut in, and once the LED company cuts into the original car lighting supply. Chain, car manufacturers will not easily change the lamp supplier, the market will be more stable. In addition, its profits are higher than general lighting.

Zheng Minhui, vice president of Hongkai Optoelectronics, also said that many LED companies are not willing to talk with the design companies of the car manufacturers, but to talk with the After market or some so-called foundries, so that the price of the products is not so ideal. Therefore, he believes that if LED companies want to gain in the automotive field, it is necessary to go out.

Last year, it was reported that the supply contract signed by the Taiwanese company Yiguang and the European-based Japanese car manufacturers broke the situation that Taiwan LED lighting companies could only compete for the after-sales market. They directly supplied the car manufacturers.

It is understood that the main reasons for restricting domestic LED companies to cut into the high-end LED lamp supply chain are: LED companies are not familiar with the international car lamp standard system, lack of core technology, insufficient market operation capability, and high cost of LED lamp itself.

LED automotive lighting will enter a fast-growing channel

Although the technology and application threshold of automotive lighting is very high, as a new profit growth point for LED companies, its future market prospects are broad.

It is understood that in the LED market, the LED automotive lighting and general lighting market has the fastest growth rate. Some insiders predict that the global LED automotive lighting market will have a compound growth rate of about 9% in 2014-2018. The global LED car in 2018 The output value of the lighting market will reach 2.5 billion US dollars.

At a leading-edge technology seminar for automotive lighting last year, the head of Hella China's marketing department also made an optimistic forecast: "In 2014, there will be 245,000 sets of LED car headlights in the entire domestic market, and this number is In 2016, it will reach 907,500 sets, which will more than triple the growth. The application of LED taillights is more extensive. Hella predicts that from 2013 to 2019, the market share of LED headlights will be from 2013 to 2019. Will increase from 1% to 10%."

Although foreign companies have always had an absolute advantage in the field of LED automotive lighting, LED companies in mainland China and Taiwan have not planned to give up their competition in this field. They are also actively exploring and striving for a share. Taiwanese companies such as Yiguang, Jingdian, Hongkai, etc. have signed contracts with domestic and foreign automakers in an effort to break the monopoly of foreign-funded enterprises in the LED automotive lighting market and broaden their business scope. Domestic companies are not to be outdone, such as Ruifeng Optoelectronics, Hongli Optoelectronics, Feile Audio, Xingyu, Snowlight, etc. They may launch new lighting products, or acquire other lighting companies, or increase marketing efforts. , signed a contract with the car factory to actively seize market opportunities.

From the official pictures of the latest cars released by several major auto giants this year, LED lights have become an indispensable trend configuration for high-end cars. In February of this year, Land Rover released an official map of the mid-term change of Range Rover Aurora. The modified Range Rover Aurora used a new-shaped LED daytime running light set, which has higher illumination and can be automatically adjusted as the road conditions change. On February 16th, Audi also unveiled the contours and LED headlights of the new "R8" premium sports car of the mid-engine, with standard headlights each using 37 LEDs. In addition, BMW recently exposed the road test spy photos of the new BMW X1 on the network. The front fog lamp of the new BMW X1 uses LED light source. The Mercedes-Benz new-generation CLS-class sports sedan uses multi-beam LED headlights, which can quickly and accurately adjust the headlights according to current road conditions and traffic conditions.

Although LED lights are increasingly favored in the high-end automotive market, due to cost constraints, its application in the low-end automotive lighting market has yet to be further developed. It is reported that the average gross profit of LED automotive lighting is above 30%. For LED companies that are struggling with price wars, the LED automotive lighting market is undoubtedly an attractive “toon”. According to the current development trend, it is foreseeable that the future development of LED lights will enter a rapid growth track.

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