According to foreign media reports, in 2013 Apple may face difficulties and obstacles on the way forward. The weakening of iPhone demand and Apple's decline in the mobile phone market has become an ominous sign.

In the past few years, Apple's success has exceeded most people's expectations. With the popularity of the iPhone in the global market, Apple took the opportunity to sell more products to consumers and gained considerable favor. Therefore, Apple's revenue and profitability have also become a legend in the industry for other peers.

The rapid development of Apple's business has also made its performance in the stock market become the focus of much attention, especially since Apple's share price rose to a historical high last fall, the company has become the world's highest market value of the company. The current cash flow from Apple has exceeded 100 billion U.S. dollars, and it can be called a "rich country."

As time went into 2013, I believe that the days of Apple this year may not be as beautiful as before. First, some media broke the news that because of the poor response to the iPhone 5 market demand, Apple forced the company to cut its orders for parts and components of handsets by half, and in addition to other competitors in the smart phone industry, the company’s market share would probably not be guaranteed. All indications are that Apple will encounter all kinds of difficulties and troubles in 2013. The author here just lists the most important 10:

1, iPhone 5 weak demand

According to news from China, Apple sharply reduced production orders for iPhone 5 parts because of the popularity of the phone is lower than previously expected. Although Apple has not yet confirmed this news, there have been a number of media reports on the matter. This is certainly a bad news for Apple.

2. Apple and Samsung cannot form alliances that can trust each other

Apple's reliance on South Korea’s Samsung in the past has become an open secret in the industry, and even Apple has acknowledged this. According to recent media reports, Apple is in touch with TSMC in Taiwan. In the future, Apple may shift its product processor production tasks from Samsung to TSMC. But the above ideas may not last too long, because at the same time that TSMC produced processors for Apple, Apple had to pay billions of dollars to its main competitor (Samsung) to obtain the right to produce its own products.

3, legal laws are still ridden

Market analysts expect that Apple's 2013 as a plaintiff or defendant will not reduce too much. In fact, Apple may be more involved in intellectual property disputes with Samsung and other colleagues. Lawsuits are too expensive for Apple. Apple's cost of handling legal costs is alarming. This phenomenon may continue to be maintained in 2013.

4, iOS market is shrinking

Despite the apparent increase in shipments of iOS-equipped mobile phones, the Android system is now the market leader in the mobile operating system market. In the coming months, Android phones will continue to erode more market share, and by the end of this year, Apple’s share of the mobile phone market will be significantly reduced compared to now.

5, high-end customers choose to leave the apple

High-end customers are parting ways with Apple. Take Apple Mac Pro, Apple had previously announced that it would not upgrade any of its computers for two years. Even more dissatisfied is that Apple still said that it is still uncertain whether it will restart the upgrade of the device. Update. High-end customers were once loyal fans of Apple, but now they are on the opposite side because of Apple's practices.

6, iPod scenery is no longer

The iPod has made tremendous contributions to Apple's huge profits, so even if other types of products also bring a lot of revenue to Apple, the status of the iPod has not been replaced by Apple. By the end of this year, the revenue that iPod brings to Apple may drop sharply, then perhaps investors will begin to question whether they need to find a new role to replace the iPod.

7, Apple TV is uncertain

There are few examples of failures between Apple's products, but news about Apple TV does not seem to mention much interest in the market. According to media reports, Apple TV will be available as early as 2014. However, how many consumers will use it will not be known at this time. The news about Apple TV has been passed for more than a year. If Apple really takes such a long time to develop a TV set, other competitors will not list it as a key target.

Is there really an iPhone mini?

Apple really takes great risks in developing the iPhone mini. Perhaps the emergence of the iPhone mini will enable Apple to regain some of its mobile phone market share, but launching a low-priced iPhone will have to sacrifice the company’s profit margins and revenue growth, and ultimately the iPhone mini may become an inexorable financial burden for Apple. .

9, personnel changes or affect the company's development

In 2012, Apple CEO Tim Cook dismissed Scott Forstall and John Browett and caused an uproar in the industry. Forstall is senior vice president of iOS software development for Apple, and Broward is senior vice president of retail business. Apple said that it will recruit newcomers this year to enrich the company's management, but the pain caused by the alternation of old and new will inevitably be the company can not avoid.

10, investors worry

In the past three months, Apple's share price has fallen by 17%, and it has now fallen to its lowest level since 52 weeks. Stock market investors have begun to worry about whether Apple can continue its "myth" in the Jobs era. If investors do not see any positive changes made by Apple in the next few months, Apple's stock price may be further away from the normal track.